Ge's Two-Decade Transformation: Jack Welch's Leadership Essay

890 Words May 5th, 2014 4 Pages
General Electric – Case Study

Out of recession The callange Welch faced in 1981

Welch‘s objective Which goal did Welch aim at?

Welch´s meassures strategic and organizational iniatives

The change process The logical structure behind the change process

Added values The values Welch added related to the change process

Our opinion Evaluation of Welch‘s approach

Welch‘s heritage Longterm implications for GE

Summary Short overview of Welch‘s achievments

2

THE CHALLENGE WELCH FACED IN 1981
Out of recession

1.
2. 3.

Reorganization of his predecessor (Reg Jones) CEO of the year (3 times), CEO of the decade (1979)… Recession of US economy (1981): High interest and unemployment rate(s), strong currency Strong
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OBJECTIVES:
 New core elements of organizational culture  Creating a culture of a small company and an „integrated diversity“
Out of recession Welch‘s objective

Welch‘s measures The change process
Added values Our opinion Welch‘s heritage Summary
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 Establishment of global business vs. global company
 Sustainability due to the „GE‘s social architecture.“  It is all about increasing shareholder value

STRATEGIC AND ORGANIZATIONAL INIATIVES
MEASURES (1):
 Work-Out and Best Practices  Going Global (taking advantage of economic crisis)  Developing Leaders
Out of recession Welch‘s objective

Welch‘s measures The change process
Added values Our opinion Welch‘s heritage Summary
8

 Boundaryless Behavior
 Stretch: Achieving the Impossible

STRATEGIC AND ORGANIZATIONAL INIATIVES
MEASURES (2):
 Service Businesses  Six-Sigma Quality Initiatives  „A Players“ with „Four E‘s“
Out of recession Welch‘s objective

Welch‘s measures The change process
Added values Our opinion Welch‘s heritage Summary
9

 E-Business

THE LOGICAL STRUCTURE BEHIND THE CHANGE PROCESS
1. 2. 3.
Creating a basis („hardware“) Cultural Change („software“) Rise quality standards

Out of

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