These emotional appeals are exemplified in the documentary's various visual and audio elements. He catches the attention of his young audience through the bright colors and fast paced movement of the scenes shown within the documentary. During scenes relating to the punishments that many individuals have faced due to violating copyright laws, the shots involving the “criminals” are displayed in a melancholic fashion. These scenes often show the “criminal” accompanied by their families, showing the audience how those being sued are normal individuals who can not afford to pay millions of dollars because they illegally downloaded a couple of songs. These scenes rely on the sympathy of the audience to get Gaylor's argument across. For example, one scene that appeals to the audiences' emotions displays a church with saddening piano music playing in the background as it is explained how Don Smith, a pastor at the church seen, has been sued for copyright infringement. All elements of this scene, including the shots of the church, close ups of the cross inside of the church, and the gloomy piano music draw sympathy from the audience which was Gaylor's
These emotional appeals are exemplified in the documentary's various visual and audio elements. He catches the attention of his young audience through the bright colors and fast paced movement of the scenes shown within the documentary. During scenes relating to the punishments that many individuals have faced due to violating copyright laws, the shots involving the “criminals” are displayed in a melancholic fashion. These scenes often show the “criminal” accompanied by their families, showing the audience how those being sued are normal individuals who can not afford to pay millions of dollars because they illegally downloaded a couple of songs. These scenes rely on the sympathy of the audience to get Gaylor's argument across. For example, one scene that appeals to the audiences' emotions displays a church with saddening piano music playing in the background as it is explained how Don Smith, a pastor at the church seen, has been sued for copyright infringement. All elements of this scene, including the shots of the church, close ups of the cross inside of the church, and the gloomy piano music draw sympathy from the audience which was Gaylor's