Gatorade Target Audience

Now that I know what my competitors use to successfully target their audiences, I can use a mixture of strategies from Coke, Powerade and Vitaminwater to help Gatorade gain a bigger market following, and create a revamped online presence that will help them become the number one drink that all consumers can enjoy alongside any activity that they do. The target audience that I will use for Gatorade is everyone, but the targeting strategy will have a primary focus on consumers that love fitness and athletics. I came to this conclusion after my research of Coke and Powerade, which are the number 1 drink in the world and Gatorade’s main competitor right now. I also noticed that Coke’s success is mainly because they target all audiences and they know how to position themselves with every consumer market, and in order for Gatorade to become the world’s …show more content…
Using social media will also allow Gatorade to use social media to also revamp their customer service because outlets like Facebook and Twitter will allow Gatorade employees to respond to questions and complaints quickly and it will also allow Gatorade to provide the most value for existing and potential customers (DeMers, 2014). Also, Gatorade will also use advertisements with cartoons to reach our kid or parent consumers, live action shots for the athletes and posters of actual customers to reach the non-active and adults to motivate them to become a customer of Gatorade. I feel that the mixture of a user involved social media environment along with attention grabbing advertisements will help Gatorade reach their target audiences, which will ultimately help Gatorade create value for their customers and help them increase their overall market share and