For many years, different sports drinks have been competing for people’s business. They have many different advertisements with various superstars. Overall, Gatorade founded, and is still the leading sports drink brand , with a resounding 77% of market share (Forbes). Coca-Cola purchased …show more content…
A group of researchers at the University of Florida, led by Dr. J. Robert Cade, had to test the drink on the freshman team because the head coach would not let him test it on the varsity squad. At first, it made the researchers themselves really sick. After a couple of tries, the Florida Gators had loved the drink. The Gators had used the drink in their 1967 Orange Bowl victory. They first mentioned the drink after this victory, which had been known as Cade’s Cola back then. After proving to be useful with the Florida Gators, many different colleges around the United States had begun to order the product. “Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their men's and women's intercollegiate sports.” (gatorade.com) Since then, Gatorade has been the leading brand in the sports drinks war. It is an official sponsor of the National Football League (NFL) as of 1983, a partnership it still holds …show more content…
Darius Bikoff. This drink is classified as a sports drink that contains Vitamin C, Vitamin B3, Vitamin B5, Vitamin B6, and Vitamin B12 (Philpott). It was created for the purpose of providing vitamins with different flavors. Each flavor of this drink offers a different kind of nutritional value to your body. “Kiwi-Strawberry flavored Vitaminwater, for example, promises “focus” and “healthy support for eyes and skin” with Vitamin A and lutein, described as a natural antioxidant that protects against eye disease.” (Sorkin and Martin). Glaceau, which is the company that produces and manufactures Vitaminwater, was bought by the company of Coca-Cola in 2007 for 4.2 billion dollars. Today, Vitamin Water is one of the most rapidly growing industries in the sports drink category. This was one of the reasons that the Coca-Cola company had decided to buy the company Glaceau. The drink offers much more than just basic nutrition, since each drink offers something unique in their bottle. Glaceau also offers a “Vitaminwater with green tea extract, which promises to “rescue” because of its purported cancer-fighting properties.” (Sorkin and