Gatorade Commercial Analysis

915 Words 4 Pages
“Win from Within,” the theme of what some people consider to be one of Gatorade’s best commercials. The commercial was first aired February 25th during All Star Weekend in 2012. All-Star Weekend, also known as the “All-Star Break”, is week of festivities, contests, and an All-Star Game. All-Star weekend is a week in February, in the middle of the regular season, to give all of the players a week to relax. Gatorade, the “ultimate” sports drink, is known for having the leading professional athletes in their commercial. The main focus of the commercial is around Michael Jordan, who is considered by many as the greatest basketball player of all time. Jordan, a 6-time NBA champion and 5-time NBA Most Valuable Player, holds plenty of records in the …show more content…
The objective of this commercial is to promote Gatorade by showing off Jordan’s incredible character and resilience. The author uses lots of logos to persuade the audience to buy the product. In the commercial they are continuously showing Michael Jordan’s moments of weakness, they show him with his head down, him with a towel over his head, and they also showed him being assisted by one of his teammates to the locker room. They show this so that the audience will be able to connect and feel for the him. On the contrary, the commercial also shows part where he overcomes these weaknesses and continues on to have a good game, all because of Gatorade. By showing this, the audience can connect the great performance of Jordan to the Gatorade. To people that do not know of Micheal Jordan, this commercial can still be highly influential. For any male athlete, looking at this commercial of a professional basketball player and the way he is playing would automatically assume that Gatorade is a beneficial …show more content…
Gatorade chose one of the greatest basketball players of all time to convey their message, which works to grab the audience’s attention. The theme of this commercial is ‘Win from Within’, and in this particular case the commercial is portraying that the Gatorade as well as his drive gave him the tools to win the game despite being under the weather. This commercial is taking clips from a game, which is from 1997, as well as adding their own commentary. They also added Phil Jackson, his coach, to speak on this historical event. By hitting all these points, the author uses a lot of positive pathos which leaves the audience with a feel of inspiration, being both persuasive and

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