Gatorade Case Study

Decent Essays
Gatorade and its partners shot the VR video using GoPro cameras at 10:00 p.m. at Nationals Park over two days last May, said Kenny Mitchell, Gatorade’s senior director of consumer engagement. Several minor league baseball players, including the pitcher in this case, took positions on the field during shooting to create the feel of a real game.

Later, Gatorade and its team blended that footage with real crowd noise from a Nationals game. Mr. Harper recorded the commentary–during which he talks to himself about which pitches he wants to swing

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