The Reitz Union Gator Hatchery (or the Gator Hatchery for short), is a relatively new business, as it has opened in February of this year. The store offers student entrepreneurs the opportunity to showcase and sell their products in a retail store setting. It operates as a partnership between the Center of Entrepreneurship and Innovation and the Reitz Union. Six student interns run the store under the guidance of local entrepreneurs, Reitz Union staff, and retail experts.
As a team, we have noticed several threats and issues with the Gator Hatchery. First, there has been construction in the breezeway right next to where the store is located. This has deterred students away from the store, resulting in low awareness of its existence. Additionally, …show more content…
The Snapchat posts would also discuss the products each business was selling. Some of the behavioral insights associated with this action/nudge include the idea of stories and triggers. The social media campaign relates to the insight of stories because when students see the story behind the students selling their products, they are likely to share it because it is memorable and easier to recall than certain specifications for a product. The social media campaign also relates to the idea of triggers because people like to talk about things that are on the top of their mind. So when a student sees the Snapchat post, they are likely to share it because it is fresh in their mind and they want others to know about it.
Our group decided to use the third action for our empirical test since it incorporated several concepts taught in class and would provide the most significant impact on our desired goal. The independent variable is the use of University of Florida’s Snapchat account with each “story” highlighting three current vendor we have in the Reitz Union Gator Hatchery. In order to create “buzz-worthy” content, each vendor was told to speak about the background and history of their company and connect it back to how the Gator Hatchery provided the opportunity to grow their overall business in a story-like …show more content…
In order to correctly conduct an experiment, we must verify the results through the pre-approach to the experiment. To start, we must define the participants. In our snapchat spotlight experiment, the participants demographic has a wide range, as it is any student that attends the University of Florida. More specifically, the participants that made an impact on our end results are people who watch the UF snapchat story every day. To calculate our sample size, Stephanie met with members who manage UF social media content, and according to their data, there is an average of 5,000 people who watch the UF social media story every
As a team, we have noticed several threats and issues with the Gator Hatchery. First, there has been construction in the breezeway right next to where the store is located. This has deterred students away from the store, resulting in low awareness of its existence. Additionally, …show more content…
The Snapchat posts would also discuss the products each business was selling. Some of the behavioral insights associated with this action/nudge include the idea of stories and triggers. The social media campaign relates to the insight of stories because when students see the story behind the students selling their products, they are likely to share it because it is memorable and easier to recall than certain specifications for a product. The social media campaign also relates to the idea of triggers because people like to talk about things that are on the top of their mind. So when a student sees the Snapchat post, they are likely to share it because it is fresh in their mind and they want others to know about it.
Our group decided to use the third action for our empirical test since it incorporated several concepts taught in class and would provide the most significant impact on our desired goal. The independent variable is the use of University of Florida’s Snapchat account with each “story” highlighting three current vendor we have in the Reitz Union Gator Hatchery. In order to create “buzz-worthy” content, each vendor was told to speak about the background and history of their company and connect it back to how the Gator Hatchery provided the opportunity to grow their overall business in a story-like …show more content…
In order to correctly conduct an experiment, we must verify the results through the pre-approach to the experiment. To start, we must define the participants. In our snapchat spotlight experiment, the participants demographic has a wide range, as it is any student that attends the University of Florida. More specifically, the participants that made an impact on our end results are people who watch the UF snapchat story every day. To calculate our sample size, Stephanie met with members who manage UF social media content, and according to their data, there is an average of 5,000 people who watch the UF social media story every