The current branding slogan for Del Mar College of “Dreams Delivered” has lost its appeal and effectiveness. As a result, a new branding strategy must be put in place to ensure the enrollment at Del Mar College will continue to increase. The new slogan and branding strategy of “Gateway to a Brighter Future,” will help rebuild the image of Del Mar College. It will bring new potential student’s fresh out of high school to Del Mar and also attract those individuals who are returning to school after being gone. This new slogan solidifies what a two-year college stands for. Del Mar is essentially a gateway to a brighter future and a gateway to continuing your education at a four-year college. The emphasis for advertisements will be for prospective
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The new slogan for Del Mar College would be “Gateway to a Brighter Future.” This new slogan would be advertised in a variety of ways to get the public to hear about the great opportunities that Del Mar College has to offer. It would be promoted in commercial form, on billboards, radio, and social media. Renee Yeager states in her article, “4 Ways to Revamp Your Marketing to Mesmerize the Crowd” that in order for a company to stand out it should make its philosophy, its structures, and processes a cornerstone of the message for marketing. In order to get an increase in enrollment, the community needs to be aware of the Mission Statement and Del Mar’s Core Values. Due to all that Del Mar has to offer and its strong Core Values it has been recognized as the #2 Best Community College in Texas out of 61 community colleges according to the article, “2017 Best Community Colleges in Texas-Niche.” This should be emphasized in any advertisement to bring awareness to any prospective students of the type of quality education they could receive at an affordable …show more content…
It can no longer use an outdated slogan in the hopes of getting students to come enroll. The change in slogan along with the creativity of the advertisements will draw students to Del Mar College where they can begin their journey towards a successful career. By doing a complete overhaul of the current slogan and advertisements this will bring a new image of Del Mar into the minds of individuals. It will increase enrollment and give the students the opportunity to get a higher education. Del Mar College will benefit from this change because they will not only get an increase in enrollment but they will also be viewed as a necessary step in becoming
The new slogan for Del Mar College would be “Gateway to a Brighter Future.” This new slogan would be advertised in a variety of ways to get the public to hear about the great opportunities that Del Mar College has to offer. It would be promoted in commercial form, on billboards, radio, and social media. Renee Yeager states in her article, “4 Ways to Revamp Your Marketing to Mesmerize the Crowd” that in order for a company to stand out it should make its philosophy, its structures, and processes a cornerstone of the message for marketing. In order to get an increase in enrollment, the community needs to be aware of the Mission Statement and Del Mar’s Core Values. Due to all that Del Mar has to offer and its strong Core Values it has been recognized as the #2 Best Community College in Texas out of 61 community colleges according to the article, “2017 Best Community Colleges in Texas-Niche.” This should be emphasized in any advertisement to bring awareness to any prospective students of the type of quality education they could receive at an affordable …show more content…
It can no longer use an outdated slogan in the hopes of getting students to come enroll. The change in slogan along with the creativity of the advertisements will draw students to Del Mar College where they can begin their journey towards a successful career. By doing a complete overhaul of the current slogan and advertisements this will bring a new image of Del Mar into the minds of individuals. It will increase enrollment and give the students the opportunity to get a higher education. Del Mar College will benefit from this change because they will not only get an increase in enrollment but they will also be viewed as a necessary step in becoming