1.1 Introduction Apple Inc. is one of the most famous companies in the world. Apple Inc. was founded in 1976 as a computer company. In 2001, Apple Inc. penetrated the barrier with the iPod, which eventually led Apple Inc. to become the most dominant market leader in the music player industry (08 December 2008). Shortly after, Apple Inc. joined the mobile phone industry in 2007 with the iPhone, which too, became widely successful. The founders SteveJobs and Steve Wozniak may have been Apple’s most visible founders, but if it weren't for their friend Ronald Wayne, there might be no iPhone, iPad or iMac today(NR, 09 July 2015).
As for Apple Inc.’s competition, Samsung Group is the biggest. Samsung Group, like Apple Inc., is also an electronics company that produces mobile phones, tablet PCs, laptops and computers. These two mega conglomerates go head to head with one another and have new product launched every year at the same time.
2.0 Apple Inc. SWOT Analysis 2.0.1 Clear identification of SWOT …show more content…
SWOT analysis is crucial for an organization as it can help determine the likely risks and rewards (by Ryan Goodrich, 01 January 2015). The purpose of SWOT analysis is to identify both internal and external influences. Normally, SWOT analysis is used during the proposal phase of strategic planning. It is also able to help in marketing management, as the marketing department needs many strategies to market quality product or services to the end consumer. It is thus necessary to analysis the organization. Strengths and weakness is for the internal organization while opportunity and threats is for the external
As for Apple Inc.’s competition, Samsung Group is the biggest. Samsung Group, like Apple Inc., is also an electronics company that produces mobile phones, tablet PCs, laptops and computers. These two mega conglomerates go head to head with one another and have new product launched every year at the same time.
2.0 Apple Inc. SWOT Analysis 2.0.1 Clear identification of SWOT …show more content…
SWOT analysis is crucial for an organization as it can help determine the likely risks and rewards (by Ryan Goodrich, 01 January 2015). The purpose of SWOT analysis is to identify both internal and external influences. Normally, SWOT analysis is used during the proposal phase of strategic planning. It is also able to help in marketing management, as the marketing department needs many strategies to market quality product or services to the end consumer. It is thus necessary to analysis the organization. Strengths and weakness is for the internal organization while opportunity and threats is for the external