Gap, Inc. Portfolio Analysis Essay

5694 Words Dec 26th, 2008 23 Pages
Gap, Inc.
Portfolio Analysis
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Company Overview: Gap, Inc. is a leading American specialty apparel retailer based in San Francisco, California. It sells casual apparels, accessories, and other personal care products for men, women, and children. The products of Gap, Inc. include denim, khakis, T-shirts, boxers, casual wear, and others. It is traded in New York Stock Exchange under the symbol GPS. Currently, the company boasts approximately 150,000 employees and 3,139 stores all around the world. Gap, Inc. sustains a large number of brands, namely Gap, Old Navy, Banana Republic, Forth & Towne, Piperlime, and others. These different companies are bought by the parent company in different times. Started as a general jeans
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• 2000 Gap delivers GapMaternityin an online-exclusive debut. Old Navy launches its Online Store at oldnavy.com. • 2001 Old Navy makes its debut outside the U.S. —opens 12 stores in Canada. • 2002 Paul Presslernamed CEO of Gap Inc. Millard Drexlerretires after 19 years of service.

Organizational Structure:
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Members of Gap, Inc.: • Gap
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Gap is regarded as a distinct brand in casual apparel retail store. It was created in 1969 with the opening of the first Gap store. It is the parent member of Gap, Inc. Gap offers extensive selections of classically styled, high quality, casual apparel at moderate price points. Products range from wardrobe basics such denim, khakis and T-shirts to fashion apparel, accessories, personal care products for men and women, ages teen through adult, and maternity apparel. In 1986 and 1989, Gap entered the children's apparel market by introducing GapKids and babyGap, respectively. The goal was to offer the Gap style and quality in casual apparel and accessories to children, aged newborn through pre-teen. In 1998, Gap launched GapBody which offered women's underwear, sleepwear, loungewear, yoga wear, and personal care products. Gap also operates Gap Outlet stores, which carry a similar line of products. Regarding its stores operations, Gap designs virtually all of its products, which are manufactured by independent sources, and sells them with their brand name. Now, Gap is known

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