The Salvation Army has been operating for many years, which has had a big growth throughout the time. The variety of services is the key to making this non-profit organization expand. The Salvation Army offers many programs to help those in need, and also supports foundations, individual donors; corporations who want to help others. In the DFW area, many of the services are split in around from offices to thrift stores into helping the Salvation Army grow, despite other competitors around.
2.1 Market Summary The Salvation Army will be able to provide more services than it already does with increased donations among the DFW area. With more volunteers around the area, it will expand the organization …show more content…
They have great employees and volunteers, which are willing to help anyone in need.
2. Companies and shopping centers already involved become more involved each year and bring in more volunteers.
Weaknesses:
1. The staff is very limited; when holidays come they need as much help as they can get.
2. The lack of money and resources is always in danger if not enough donations are brought …show more content…
• Managing volunteers, and making sure to have built a successful organization.
• Let donors, sponsors, and current volunteers know about The Salvation Army successes. Send out news releases and publish newsletters to keep the public updated.
• Be able to have achieved relevance and having a strong leadership.
2.6 Critical Issues
Even if The Salvation Army has been up for years, with more people going through difficult situations, there are never enough resources, unfortunately. No other organization is exempt from this either, so if the organization is in for the right reasons then it is best to seek out to businesses that are like-minded and actually have goals. Making sure businesses are engaged and making them feel they are part of the