Essay about Gap Analysis: Global Communications

1949 Words Nov 1st, 2011 8 Pages
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications
Elayne Limon
August 28, 2011
University of Phoenix

Gap Analysis: Global Communications The telecommunication industry is struggling, and Global Communications is no exception (University of Phoenix, 2011). The company has recently experienced a stock depreciation of more than 50%, from $28 per share down to $11 per share. The company has decided to make major changes in order to compete with other providers and begin to see profits. Some of these changes are being challenged by the union representative, as the union members are unhappy about the recent compromise to give up major benefits, and now they are facing layoffs. The decisions that
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The opening of the new call centers will require that current employees either be let go or relocated with the expectation of a pay cut. The union members recently made an agreement to give up major benefits for the long term growth of the company. Now jobs are being taken from these members and given to individuals in India and Ireland. This move is considered “…unethical, a ploy to manipulate around the current contract conditions” (University of Phoenix, 2011). The Vice President of Human Resources for Global Communications stated, “…without this strategy, Global will not survive the changes in the telecommunications industry” (University of Phoenix, 2011).
Stakeholder Perspectives/Ethical Dilemmas Over the last few years Global Communications has experienced a 50% decrease in its stock. Competition has been the primary cause of this unfortunate loss. Global Communications must devise and implement a plan for the company to save money, grow, and get their stock back up to where it once was. “Confidence in the telecommunications industry is waning. Stockholders are bemoaning diminishing returns and speculating about the industry’s ability to rebound” (University of Phoenix, 2011). The company is under pressure to become a fierce competitor within the industry, while profiting from its products and services. The Senior Leadership Team will soon implement a plan to compete in local markets and take the company global.

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