Executive Summary
Galaxy is a U.K. company that sells chocolate products in U.K., Ireland, Middle East, Pakistan, India, and North Africa. The company is seeking to enter into Canada’s Market. This paper will present a market plan for Galaxy to enter the Canada market. In this market plan, a description of the company will be prepared and the strategic focus and plan including the core values, mission, and objectives that the company will have. The plan will also have the market analysis. The market analysis will involve conducting the internal and external environments that will play a role in the success or failure of the company in the new market. Finally, the competitive analysis will be conducted to analyze the companies that Galaxy will …show more content…
The core values will be the foundations of the company operations and will drive the activities of every stakeholder. The core values are:
• Engagement: the Galaxy Chocolate will enlist the contribution of every stakeholder including the customers, the employees, the management, and the investors to drive value for each.
• Innovation and independence: the company will seek to bring new solutions to the differing states that will be supported by evidence-based innovation and creativity. This will be aimed at introducing new brands in the industry that will best address the consumer demands.
• Learning: the company will aim to learn from the leaders, all the work it undertake as well the support and to put the knowledge into practice to deliver the customer value.
• Customer value: the company will strife to deliver the value for the customers through continuous growth in nutritious, pricing, and content quality of the company products. …show more content…
Nestle is a multinational American company that has been in business for more than a century. Nestle is a global brand operating in all continents. Nestle has a wide range of products ranging from bottled water, baby food, chocolates, breakfast cereals among others. The Hershey is another giant chocolate manufacturer in the North America that has been in existence for more than a century. It has a wide ranging portfolio from food, chocolate, and has many subsidiaries around the world. Mondelz is a multinational company that deals with confectionery, food, as well as beverage. The company acquired the Kraft Foods Inc. in 2012 to ward off the competition in food industry. There are other locally produced chocolates in Canada that also struggles to have a substantial market presence (IBISWorld, 2015). Galaxy chocolate will therefore have a stiff competition and thus need a strategic marketing campaign to ensure that it establish grounds in a highly concentrated market (Statista, 2016). The market strategy will aim to provide differentiated products from the one currently in the
Galaxy is a U.K. company that sells chocolate products in U.K., Ireland, Middle East, Pakistan, India, and North Africa. The company is seeking to enter into Canada’s Market. This paper will present a market plan for Galaxy to enter the Canada market. In this market plan, a description of the company will be prepared and the strategic focus and plan including the core values, mission, and objectives that the company will have. The plan will also have the market analysis. The market analysis will involve conducting the internal and external environments that will play a role in the success or failure of the company in the new market. Finally, the competitive analysis will be conducted to analyze the companies that Galaxy will …show more content…
The core values will be the foundations of the company operations and will drive the activities of every stakeholder. The core values are:
• Engagement: the Galaxy Chocolate will enlist the contribution of every stakeholder including the customers, the employees, the management, and the investors to drive value for each.
• Innovation and independence: the company will seek to bring new solutions to the differing states that will be supported by evidence-based innovation and creativity. This will be aimed at introducing new brands in the industry that will best address the consumer demands.
• Learning: the company will aim to learn from the leaders, all the work it undertake as well the support and to put the knowledge into practice to deliver the customer value.
• Customer value: the company will strife to deliver the value for the customers through continuous growth in nutritious, pricing, and content quality of the company products. …show more content…
Nestle is a multinational American company that has been in business for more than a century. Nestle is a global brand operating in all continents. Nestle has a wide range of products ranging from bottled water, baby food, chocolates, breakfast cereals among others. The Hershey is another giant chocolate manufacturer in the North America that has been in existence for more than a century. It has a wide ranging portfolio from food, chocolate, and has many subsidiaries around the world. Mondelz is a multinational company that deals with confectionery, food, as well as beverage. The company acquired the Kraft Foods Inc. in 2012 to ward off the competition in food industry. There are other locally produced chocolates in Canada that also struggles to have a substantial market presence (IBISWorld, 2015). Galaxy chocolate will therefore have a stiff competition and thus need a strategic marketing campaign to ensure that it establish grounds in a highly concentrated market (Statista, 2016). The market strategy will aim to provide differentiated products from the one currently in the