Severe weather prediction is an evolving concept that regions adopt through the need for improved documentation and increased understanding of destructive weather-related forces. Extreme weather events such as heavy rainfall, storms or flash floods can considerably damage roads, railways and power lines. Regions focused on reducing impacts from extreme weather are appointing emergency management teams with the primary responsibility to proactively develop and implement initiatives to improve their preparedness for dangerous winds and thunderstorms (Baumgart, Bass, Philips & Kloesel 2008). A number of articles have shown that concerns are growing as a result of the increase of extreme weather events …show more content…
According to Yates and Paquette (2011) earthquakes in Japan and Haiti proved that social media could be a great resource. Citizens used Facebook and Twitter to share breaking news and ways to help those affected by the earthquakes. Social media is also an outlet for victims and loved ones worldwide to communicate quickly. The American Red Cross' $10 text message donation initiative for Haiti was spread virally through Facebook and Twitter, before major traditional news media caught on. Lachlan, Spence, Lin, Najarian & Del Greco (2015), agrees with this claim but also argues that social media can have negative impacts. There is unreliable and not credible information being circulated rapidly on social media during a natural disaster. In addition, there have been accounts of hoax regarding natural disasters that cause a pandemic of unnecessary terror to the online community. Discrepancies in severe-weather information pose a threat for residents who may encounter a natural disaster. Therefore, it is important for cable television, radio and Internet newspapers to provide consistent and coherent information regarding severe weather …show more content…
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