G-Market Performance Review Paper

Decent Essays
What G-market needs in order to maintain loyal customers
The Korean online store G-market is an organization much like Amazon. It offers various products such as groceries, clothing, and electronics by registering multiple suppliers to sell their products through the website. If a register is accepted, G-market allows the products to be sold under its name. I’ve been a customer of G-market for about five years, and I had my first problem with them this summer. After receiving a scale that I ordered, I noticed that it was broken—I lost five pounds in one day according to the scale, which I knew couldn’t be right. I returned the product the next day and waited for my money back. A few weeks went by, and the money was still not back in my account.
…show more content…
explained how the services theater framework involves the same theatrical elements as a stage production: actors, audience, setting, frontstage, backstage and a performance (26). My G-market experience can be put into the service theater framework, the actor is the seller, the audience is myself, the setting is G-market (online), and the performance is the process of purchase and service period. G-market’s performance and frontstage setting are unstable—I felt like there was absolutely no contact between frontstage and backstage. Backstage should be the place to find out the problem of their performance to make improvements. If not, it will result in poor customer service, a bad reputation, and, ultimately, no repeated customers. It is crucial for a thriving online market to have excellent customer service. Customer-trusted organization lead by great customer service can give the organization an opportunity to expand. An online setting makes global marketing possible, so customer service should be a …show more content…
In order to have good performance, good interaction between actor and audience is needed, because a happy customer becomes a loyal customer. To perform successfully, actors have to be ready to change their behavior for each audience. So, first of all, methods for recruiting representatives should be reviewed. Firstly, it is important to train and educate the representatives properly; they are the main people who directly speak with the customers. Dealing with customers, there will be numerous situations that are hard to resolve. One way to start is training them to have more knowledge about the organization’s regulation in order to help customers more quickly. The way representatives speak, their tone of voice, and making sure that customers feel that they are valued can also be taught in the training. Secondly, motivate the employees to be better. Making a positive atmosphere can contribute to a more productive work place, which will motivate employees to have a positive attitude when servicing the customers. For instance, a rewards program can be created for the employees. Rewarding a bonus or a prize can boost employees’ performance and overall workplace satisfaction. Lastly, the sellers should be willing to represent the organization well. Even if a seller does not work directly with the organization, they are still

Related Documents

  • Decent Essays

    Personality Assessment

    • 1377 Words
    • 6 Pages

    Understanding this will help me become a better employee and coworker because I can ensure I will focus on more than just completing tasks. I will now become more focused on people and relationships within the company. During this assessment, I also learned about my negotiating style. The assessment tells me that my negotiating style involves collaboration and direct communication. Understanding this is important because I can become a better employee by ensuring I stick to these negotiating skills.…

    • 1377 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Employee engagement leads to a sense of meaningfulness, connectedness, and provides them with the opportunity to learn, grow, and advance. Not only will this lower the chance of resistance, but it will also increase employee performance, lower turnover, increase profits, and lead to greater employee and customer loyalty. While employee participation plays an essential role in reducing resistance to change, visible leadership can also impact the success of strategy execution. Leadership is the ability to influence people to adopt the new behaviors needed for putting the strategy into action. While managers and leaders may use different techniques to gain support of the change, the most important influence on employees would be to lead by…

    • 1072 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Setting standards like a certain number of good customer reviews, or checking in with customers can determine whether someone will receive a bonus. This is an effective way to make sure the sales staff are happy, and have the opportunity for more money if they achieve specific goals. This way the sales people’s focus will be on the customer relationships, thus helping achieve a good reputation once again. With the customer sales force structure approach, will provide the right incentives for the workers. If the sales staff were commissioned, the salesmen do anything they can to land a sale.…

    • 763 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Employees are also supposed to be given a chance of letting the managers know the challenges they face during work. This way, managers are able to understand the problems that their employees face and try solving them. Employees are motivated when managers demonstrate caring ability thus they feel that they are not working alone. During this process, the managers let the employees know the progress of the job even when it is positive or negative. This involves whether the expectations at work are reached or not.…

    • 1190 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Rosch Mindfulness

    • 824 Words
    • 4 Pages

    Additionally, being completely present when collaborating or working with a subordinate may empower a superior to better perceive the necessities of the other individual, for example, what sort of backing that individual requires. (Carroll, 2007). This demonstrates how a mindful communication allows leaders to participate in more successful initiative practices towards their subordinates. The mix of more powerful leadership practices and employees feeling valuable and respected can result on positive outcomes for employees. In the first place, employees will feel more fulfilled and less mentally drained.…

    • 824 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    A few reasons for improving productivity are for the customers, the company and also for the workplace. High productivity means a better working environment and a successful business. Also interpersonal communication helps with team building in the workplace. When increasing team building employees are motivated, breaking barriers and effective in problem solving. Learning how to work together increases the performance of the business and employees.…

    • 1265 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    (McWilliams & Williams 2010) Many people believe that putting in effort will gain their performance. (McWilliams & Williams 2010) Employees would also need to become satisfied with their work (McWilliams & Williams 2010) in order to gain motivation to perform their job better, gain a positive attitude in their work and to feel happy working and coming to work. For employees or individuals to become satisfied, their needs must be be achieved in order to become satisfied and then become motivated. Another main component of motivation is using or having “extrinsic and intrinsic rewards” (McWilliams & Williams 2010) for the employees to feel motivated to work and perform at their best. An extrinsic reward, is “a reward that is tangible, visible to others and given to employees contingent on the performance of specific tasks or behaviours.” (McWilliams & Williams 2010) *ELABORATE* And an intrinsic reward is “a natural reward associated with performing a task pr activity for its own sake.” (McWilliams & Williams 2010) *ELABORATE* But according to Conrad, Ghosh and Isaacson (2015), “Rewards may be either positive or negative.” An example of positive and negative rewards are….. *LOOK AT LAST YRS…

    • 956 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    You would seem to know my stops. You would pluck out the heart of my mystery” (3.2.329). This act is when Hamlet is talking to Guildenstern and it identifies the way Hamlet is different. The sentence when Hamlet states, “You would pluck out the heart of my mystery” defines how Hamlet is unique in many ways. That the way he is you will never understand him as a person because every time when you see him he will be dissimilar than the last time you’ve seen him as a character.…

    • 1047 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    This will also work as a morale boost, as it encourages more proactive work and increased positive feelings about the business. What I recommend is that in order help your employees adapt to the new changes, an external company specialising in the transition of workforces is employed in order to help you and your team. Their expertise and experience in doing so will save you time and…

    • 2634 Words
    • 11 Pages
    Decent Essays
  • Decent Essays

    Employee Involvement Essay

    • 1384 Words
    • 6 Pages

    Positive ratings improve self-esteem and typically result in monetary rewards. However, negative ratings can also motivate employees to improve their…

    • 1384 Words
    • 6 Pages
    Decent Essays