The television first truly became commercially popular in the 1950s as a way to influence public opinions. The major turning point for television came around when television’s first hit show, “Texaco Star Theater” starring Milton Berlet became so successful that, “Detroit 's reservoir levels dropped every Tuesday night at 9.00 pm because most people didn 't go to the toilet during the whole time of the show” (Summa 7). Further cementing television 's role as a media juggernaut is the presidential debate between John F Kennedy and Richard Nixon, which was watched by an estimated 70 million viewers. This debate demonstrated the influence of television over the radio using the power of visualization. According to history.com, viewers of the debates
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People’s “desire for convenience, and the opportunity to freely access content without any time restrictions and at a relatively low cost; online streaming is rapidly gaining popularity as a means of watching TV” (Pisharody 3). Netflix’s customer base grew approximately by 450 percent between 2007 and 2012 (6 million to 27 million). The success of Netflix also gave rise to competitors such as Hulu and amazon who have not yet amassed as much subscribers as Netflix, but are also growing rapidly. Contrastingly, the numbers of television subscribers have declined and continues to decline according to ISI (international statistical institute). The three largest news networks – CNN, Fox News and MSNBC have seen a 20% decline in viewership between 2008 and 2012, down from 4.1 million viewers to just 3.3 million (Pisharody …show more content…
According to a chapter from Pippa Norris’ A Virtuous Circle: Political Communications in Post-Industrial Societies titled “The Decline of Newspapers?” which was published in 2000. After noting the steady decline of newspaper sales, Norris argues that the new technology “have supplemented existing sources of news, not undermined the market for newspaper” (Norris 12). However, this statement turned out to be a massive understatement deducing from the sharp, sudden plummet of the newspaper market between 2000 and 2010 that bankrupted and almost bankrupted lots of newspaper companies. The leading cause of the fate newspapers suffered was user behavior, which, unsurprisingly is the same problem television networks are now slowly suffering
People’s “desire for convenience, and the opportunity to freely access content without any time restrictions and at a relatively low cost; online streaming is rapidly gaining popularity as a means of watching TV” (Pisharody 3). Netflix’s customer base grew approximately by 450 percent between 2007 and 2012 (6 million to 27 million). The success of Netflix also gave rise to competitors such as Hulu and amazon who have not yet amassed as much subscribers as Netflix, but are also growing rapidly. Contrastingly, the numbers of television subscribers have declined and continues to decline according to ISI (international statistical institute). The three largest news networks – CNN, Fox News and MSNBC have seen a 20% decline in viewership between 2008 and 2012, down from 4.1 million viewers to just 3.3 million (Pisharody …show more content…
According to a chapter from Pippa Norris’ A Virtuous Circle: Political Communications in Post-Industrial Societies titled “The Decline of Newspapers?” which was published in 2000. After noting the steady decline of newspaper sales, Norris argues that the new technology “have supplemented existing sources of news, not undermined the market for newspaper” (Norris 12). However, this statement turned out to be a massive understatement deducing from the sharp, sudden plummet of the newspaper market between 2000 and 2010 that bankrupted and almost bankrupted lots of newspaper companies. The leading cause of the fate newspapers suffered was user behavior, which, unsurprisingly is the same problem television networks are now slowly suffering