Future Advertising Trends Essay example

1615 Words Nov 27th, 2013 7 Pages
Future Advertising Trends
MKT 447

Future Advertising Trends
Advertising is an aspect of marketing that is extremely volatile to new trends and technology updates. Because, of its trendy nature it is extremely important for advertising agencies and even companies to be aware of the trends and future trends of advertising. There are three key components that really drive trends in advertising the first is social changes, the second is globalization and legislation, the final component is new technology and means of advertising. While there are many other factors that drive trends in advertising these three components always play a critical role in the face of advertising.
Social Changes Social changes have a very significant
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Volkswagen has a very different approach to advertising moving away from convincing consumers that their car will provide a new and better lifestyle to convincing consumers that Volkswagen will improve the lifestyle they already have. This advertising concept works hand in hand with their green advertising, giving the impression that the TDI will only enhance your own green movement. The Brock Press wrote an enlightening article about Volkswagens pop culture branding success, they said, “Advertising cannot create a need but clever advertising manages to meet old needs in new ways. Volkswagen has a universal appeal to those who feel that they are unique, fun individuals who enjoy driving and want to express this through their choice of vehicle. Many people identify with the Volkswagen image but the cleverness lies in the fact that the generic message never appears to be generic. How many people would not classify themselves as unique and fun who also enjoy driving?” (Brema, 2004) This is a popular trend of marketing.
Globalization and Legislation The global marketplace is continually reducing in size, with more business now conducted via the internet. This means that, more than ever before, advertisers, marketers and PR professionals need to have knowledge of legislation in the other countries to which they may market. America, Great Britain, France, Mexico, and each country has its own legislation. These rules can

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