1. What type of power does a patent provide to a company? Is this the same? Is this the same kind of power that people within a firm attempt to gain?
Patents provide a company various advantages and power. According to Bennet patents give exclusive rights to the manufacturing and selling of that particular product or service for a particular limited time period (Bennet, 2002). Patents also helps companies exclude competitors thus it leads to maximum profit making for a company and also its market share increases.
People within a firm do attempt to gain such kind of power. For example an employee would do anything to reduce competition for his job maybe by going for training or by going to the university so as to be more qualified and to increase …show more content…
Exhibitimg confidence
The way Mitsubushi handled the issue showed they had confidence with their dealings and a sense of calmness when they asked for royalty from Fusion so that they can use “its” patents in Japan.
Commiting the Uncommited
It was clear that Mitsubishi had infringed patent rights. They were found to have heavily relied on Fusions technology to create their own.
3. How has Fusion managed to retaliate successfully? Using the material on table 10.2, identify and describe three tactics it has employed.
Coalition Tactics
Fusion used coalition tactics when they went for help from the U.S Trade Representative, Senate Finance committee, House Republican Task Force on Technology and the Americn Ambassador to Japan. This was a coalition tactic aimed at persuading Mitsubishi to come to to an agreement.
Rational Persuation
Fusion used logical arguments and factual evidence to show Mitsubishi that they used their technology to create the product.
Consulattion Tactics
This was the first tactic used by Fusion. Fusion tried to settle the matter through direct negotioations with Mitsubishi which lead to no agreement and
Patents provide a company various advantages and power. According to Bennet patents give exclusive rights to the manufacturing and selling of that particular product or service for a particular limited time period (Bennet, 2002). Patents also helps companies exclude competitors thus it leads to maximum profit making for a company and also its market share increases.
People within a firm do attempt to gain such kind of power. For example an employee would do anything to reduce competition for his job maybe by going for training or by going to the university so as to be more qualified and to increase …show more content…
Exhibitimg confidence
The way Mitsubushi handled the issue showed they had confidence with their dealings and a sense of calmness when they asked for royalty from Fusion so that they can use “its” patents in Japan.
Commiting the Uncommited
It was clear that Mitsubishi had infringed patent rights. They were found to have heavily relied on Fusions technology to create their own.
3. How has Fusion managed to retaliate successfully? Using the material on table 10.2, identify and describe three tactics it has employed.
Coalition Tactics
Fusion used coalition tactics when they went for help from the U.S Trade Representative, Senate Finance committee, House Republican Task Force on Technology and the Americn Ambassador to Japan. This was a coalition tactic aimed at persuading Mitsubishi to come to to an agreement.
Rational Persuation
Fusion used logical arguments and factual evidence to show Mitsubishi that they used their technology to create the product.
Consulattion Tactics
This was the first tactic used by Fusion. Fusion tried to settle the matter through direct negotioations with Mitsubishi which lead to no agreement and