Functional Level Strategies/Mission
Wynn Resorts, Limited mission statement is: “Wynn resorts strive to be the leading provider and choice of elite, Luxurious casino and resort experiences worldwide.”(Wynn Resorts) Wynn resorts greatest operational is strength is the founder himself, Steve Wynn. Mr. Wynn has over thirty years of experience in Las Vegas. His main contacts, alliances and expertise in the field that he possess cannot be easily replaced. Wynn’s involvement provide the company with a distinctive advantage. Having an expert in this field definitely plays well to the company’s advantage. Wynn is a hands on CEO who is very involved with the company. You can find him on the resort floor in Las Vegas making sure everything is going …show more content…
has positioned itself in very particular areas. They are not just random locations. The development of Wynn resorts in these areas represents a strategic opportunity. There are three location specifically chosen with a purpose. There is the Las Vegas location which is practically a resort town with endless entertainment and casinos. They place where it all began and the perfect spot to be in for Wynn Resorts, Ltd. The Macau location which is a very popular gaming destination in the world. This a place where Wynn has found tremendous growth opportunity in because although the Chinese government does not allow casinos in its mainland, they have broken the casino monopoly in Macau. The Massachusetts location a new up incoming location this state is the fourth richest state and Wynn resorts target market consists of high income individuals a perfect target to gain market share. The product that Wynn Resorts sells is a luxury destination experience, which allows consumer to justify spending significant amounts of money gambling, dining, drinking, shopping and in all the other amenities Wynn resorts offers. The strategic development of its products is one of Wynn Resorts greatest marketing strengths. The company strategically developed the Wynn brand name to be synonymous with high quality goods and services. The continuous promotion of the brand is part of the Wynn overall …show more content…
Barriers of entry tend to be high when it comes to the U.S market. It’s a very highly regulated industry, capital requirements are high in order to develop a large casino resort it requires millions of dollars to be able to construct one. In the Asian market threat of new entrants I would say tends to be moderate. There is the potential for U.S. based operators to expand abroad. There are some countries thinking about allowing casinos such as japan which could be a potential candidate. There is also Government policy restrictions when it comes to casino
Wynn Resorts, Limited mission statement is: “Wynn resorts strive to be the leading provider and choice of elite, Luxurious casino and resort experiences worldwide.”(Wynn Resorts) Wynn resorts greatest operational is strength is the founder himself, Steve Wynn. Mr. Wynn has over thirty years of experience in Las Vegas. His main contacts, alliances and expertise in the field that he possess cannot be easily replaced. Wynn’s involvement provide the company with a distinctive advantage. Having an expert in this field definitely plays well to the company’s advantage. Wynn is a hands on CEO who is very involved with the company. You can find him on the resort floor in Las Vegas making sure everything is going …show more content…
has positioned itself in very particular areas. They are not just random locations. The development of Wynn resorts in these areas represents a strategic opportunity. There are three location specifically chosen with a purpose. There is the Las Vegas location which is practically a resort town with endless entertainment and casinos. They place where it all began and the perfect spot to be in for Wynn Resorts, Ltd. The Macau location which is a very popular gaming destination in the world. This a place where Wynn has found tremendous growth opportunity in because although the Chinese government does not allow casinos in its mainland, they have broken the casino monopoly in Macau. The Massachusetts location a new up incoming location this state is the fourth richest state and Wynn resorts target market consists of high income individuals a perfect target to gain market share. The product that Wynn Resorts sells is a luxury destination experience, which allows consumer to justify spending significant amounts of money gambling, dining, drinking, shopping and in all the other amenities Wynn resorts offers. The strategic development of its products is one of Wynn Resorts greatest marketing strengths. The company strategically developed the Wynn brand name to be synonymous with high quality goods and services. The continuous promotion of the brand is part of the Wynn overall …show more content…
Barriers of entry tend to be high when it comes to the U.S market. It’s a very highly regulated industry, capital requirements are high in order to develop a large casino resort it requires millions of dollars to be able to construct one. In the Asian market threat of new entrants I would say tends to be moderate. There is the potential for U.S. based operators to expand abroad. There are some countries thinking about allowing casinos such as japan which could be a potential candidate. There is also Government policy restrictions when it comes to casino