Functional Foods and Beverages
This chapter presents the concepts of functional foods and beverages. An overview of current emerging food trends, with particular reference to emerging market opportunities for functional foods and beverages is provided. The impact of functional foods and beverages on non-communicable diet related diseases are discussed. Consumer acceptance and new product trends for functional foods and beverages are also examined. Finally, this chapter examines the strategic marketing and product development issues surrounding functional foods and beverages.
Definitions for Functional Foods and Beverages
Functional foods began as a concept in the 1980s in Japan. The term ‘functional food’ was used for food products fortified with special constituents that possessed advantageous physiological …show more content…
Health has influenced the food purchase decisions of 64% of consumers, up from 61% in 2012 (IFIC, 2013a). Specialty nutritional ingredients and the emergence of health-oriented market segments are driving new opportunities for functional foods and beverages (IFT,2014). The functional food market looks too provide consumers with alternative health products with potential to prevent diseases resulting from nutrient deficiencies (Basu et al, 2007). The popularity of functional food products is considered to be highly variable on dependent upon historical and local allegiances to the industry (Vergari et al, 2010). Figure 1 identifies the countries that have strong established functional food and nutraceutical industries. The size of the arrows highlights the The United States is the world’s largest functional food market with sales of $43.9 billion in 2012, +6.9% over 2011 (NBJ, 2013a). On a global scale in 2012 the functional food and beverage sales reached $118 billion which was an increase of 5% from 2011 (NBJ,
This chapter presents the concepts of functional foods and beverages. An overview of current emerging food trends, with particular reference to emerging market opportunities for functional foods and beverages is provided. The impact of functional foods and beverages on non-communicable diet related diseases are discussed. Consumer acceptance and new product trends for functional foods and beverages are also examined. Finally, this chapter examines the strategic marketing and product development issues surrounding functional foods and beverages.
Definitions for Functional Foods and Beverages
Functional foods began as a concept in the 1980s in Japan. The term ‘functional food’ was used for food products fortified with special constituents that possessed advantageous physiological …show more content…
Health has influenced the food purchase decisions of 64% of consumers, up from 61% in 2012 (IFIC, 2013a). Specialty nutritional ingredients and the emergence of health-oriented market segments are driving new opportunities for functional foods and beverages (IFT,2014). The functional food market looks too provide consumers with alternative health products with potential to prevent diseases resulting from nutrient deficiencies (Basu et al, 2007). The popularity of functional food products is considered to be highly variable on dependent upon historical and local allegiances to the industry (Vergari et al, 2010). Figure 1 identifies the countries that have strong established functional food and nutraceutical industries. The size of the arrows highlights the The United States is the world’s largest functional food market with sales of $43.9 billion in 2012, +6.9% over 2011 (NBJ, 2013a). On a global scale in 2012 the functional food and beverage sales reached $118 billion which was an increase of 5% from 2011 (NBJ,