Fujifilm Case Analysis

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Register to read the introduction… Fuji Xerox was one of the excellent companies in Japan. When Xerox Corporation became in deficit, Fujifilm acquired additional 25% of Fuji Xerox's outstanding shares in 2001, increasing the shareholding in that company to 75% and transformed that company into a consolidated subsidiary. Fuji Xerox is now taking a major role in Fujifilm. In 2006, Fujifilm Group shifted to a holding company structure centering on the holding company FUJIFILM Holdings Corporation (FHC), which controls both the Group's two largest companies EFUJIFILM Corporation and Fuji Xerox Co., Ltd.
The structure of FHC is quite complicated, and each segment includes various businesses. However, we can roughly understand that FHC’s Imaging Solutions’ contains most of Kodak’s main business(Commercial Printing, Display & Components, Health Imaging, Digital & Film Imaging Systems, and Commercial Imaging), and that ‘Document Solutions is remained under Fuji Xerox. Information Solutions includes various businesses from cosmetic to digital X-ray imaging and diagnostic
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It started to venture in adjacent markets. This strategy also found its representation in the new name “Fujifilm”. To execute the second foundation the top-management of Fujifilm in 2004 set up a mid-term management plan called Vision 75 targeting the next 5 years until Fujifilm’s 75th anniversary. In this plan several core growth fields have been defined that should spearhead Fujifilm’s future development. The proclaimed fields have in common that they build on the technological competencies of Fujifilm. For making photo sensitive films and paper – Fuji Photo Film’s core products – Fujifilm had to build-up word-class material technologies, namely “functional compound molecular design, chemical reaction control and organic synthesis technologies”. In order to realize the potentials existing in the broad technology base of Fujifilm a traditional innovation process has been utilized. Based on an in-depth analysis of the existing technological capabilities ideas for future growth fields and corresponding products & services have been identified and evaluated. Most promising candidates have been developed and …show more content…
In order to conduct specific activities by taking this approach, we announced the following six policy statements over the period from 2008 to 2010: Green Policy, Social Contribution Policy, Guidelines for Biodiversity, Procurement Policy, Quality Policy, and Occupational Health and Safety

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