Ftc Case

The FTC announced its new guideline for the Trade Commission for company product that is being blogged. However, the FTC has not had a new guideline for company trade since 1980. Consequently, in 2009 the FTC guideline is for endorsement and testimonials in advertising, for company’s product online. The FTC concerns are with the affairs of company trend on social media site and setting up blogs. Therefore, blogger that on social media, must comply with the FTC guideline, by disclosing all information of any financial relationship they have with the companies. If the FTC found out that any blogger has not complied. There could be fined up to 11,000 dollars for any blogger that work for the company. In any case, FTC, were so busy making sure that planted reviews were being controlled. When the FTC were working on new guideline for blogger reviews on products. They never considered all consumer that be on the web page blogging about product they have try and work. They have a right to their own opinion about any product they use. Nevertheless, FTC never had ideas how this would affect the consumer as a whole. …show more content…
This became very confusing for consumers; using their own personal page and blogs, any advertisement for a commercial product or services. By using this audiences, they could be a receptive to advertising for the product they are blogging. If you use a product and it works for you, and you blog it. Consequently, the FTC is trying to make the consumer responsible for generating pay-per-click revenue for any company’s product that they blog. The blogger should not be obligated to disclose any information to the FTC about any revenue from the company. Furthermore, this new guideline was for the company and not for consumers. If a company dose have people blogging advertisement for their company, they should be the one to let the FTC know who this blogger