Frozen Food Case Study Essay

5418 Words Nov 22nd, 2010 22 Pages
Table of Contents
Introduction 3
Answer 1: Supply Network Prospective 4
Failure to integrate the facilities 5
Vertical integration 5
Horizontal Integration: Single Company Strategy 6
Benefits: 7
Product range 7
Lack of customer consciousness and commitment to service 7
Poor internal and external communications 8
Answer 2: Customer service 9
The components of customer service 9
Answer 3: Inventory Management 11
The poor solution – the economic order quantity (EOQ) ‘fix’ 12
ABC analysis 13
Material Requirement Planning (MRP) 13
Enterprise resource planning (ERP) 14
Just-in-time management 14
Kanban 15
The effect of JIT on operations 16
Answer 4: Operations Performance Objectives 17
Quality 17
Speed 18
Dependability 19
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They are, o It helps a company to understand how it can compete effectively. o It helps to identify the particularly significant relationships in the network. o It helps a company to focus on its long-term position in the network.
It helps an understanding of competitiveness. Immediate customers and immediate suppliers, quite understandably, are the main concern to competitively minded companies. Yet sometimes they need to look beyond these immediate contacts to understand why customers and suppliers act as they do. Any operation has only two options if it wants to understand its ultimate customers’ needs at the end of the network. It can rely on all the intermediate customers and customers’ customers, etc., which form the links in the network between the company and its end customers. (Nigel slack, 2009).

It helps identify significant links in the network. The key to understanding supply networks lies in identifying the parts of the network which contribute to those performance objectives valued by end customers. Any analysis of networks must start, therefore, by understanding the downstream end of the network. After this, the upstream parts of the network which contribute most to end-customer service will need to be identified. But not all will be equally significant. (Nigel slack, 2009).

It helps focus on long-term issues. There are times when circumstances render parts of a supply

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