CONCEPT STATEMENT
PRODUCT
Freddy’s Frozen Custard & Steak burgers will sell a variety of steak burgers made from top quality lean beef and frozen custard using the best dairy ingredients available on the American market. Although Freddy’s burgers may take a little longer to make, they are made in sequence with every order, which makes them fresh. With Steak burgers being the most popular item on the menu comes the variety of sides such as Chicken Tenders, fries and delicious hot Dogs. Offering customers preferences in terms of condiments and toppings can also customize the side orders. Freddy’s will also specialize and sell frozen custard, which is known to taste richer than ice cream due to the ingredients and method used to produce it. …show more content…
The direct competitors will be McDonalds, Burger kind, 5 GUYS and Harvey’s. The main competitive factors in Freddy’s Frozen Custard industry are nutritional value, taste, freshness, branding and price. An average of calories per different burgers varies from 480-620 calories, McDonalds varies from 400- 790 calories, Burger king varies from 240- 1190 calories, 5 GUYS varies from 480-920 calories, lastly Harvey’s 400-850 calories.
COMPANY & INDUSTRY …show more content…
Although competition will be fierce with previously established global players in the fast food industry, Freddy’s does have unique features and benefits for Canadian foodies. Furthermore, with statistics proving that Canadians are willing to pay more for good quality beef, it is certain that high quality beef at a competitive price will set Freddy’s apart from their competitors. Analyzing the demographics of the target market gives more justification to the opportunity that Freddy’s has. With the aging population of Canadians, it is apparent that they will be more selective with the beef that they chose and its quality. This type of fast food restaurant with frozen custard will definitely bring a new experience to Canadians and with the right marketing strategy it would make sense to pursue this venture.
RECOMMENDATION
I strongly recommend pursuing the opening of Freddy’s restaurant in Montreal, Quebec. The reason being is the opportunity and gap in the market for this type of restaurants. Most fast food restaurants don’t specialize on the dessert aspect, which is where Freddy’s will set its self apart from the competition. Moreover, with great emphasis on beef quality and the unique frozen custards, it is no doubt that Freddy’s would be a successful undertaking in
PRODUCT
Freddy’s Frozen Custard & Steak burgers will sell a variety of steak burgers made from top quality lean beef and frozen custard using the best dairy ingredients available on the American market. Although Freddy’s burgers may take a little longer to make, they are made in sequence with every order, which makes them fresh. With Steak burgers being the most popular item on the menu comes the variety of sides such as Chicken Tenders, fries and delicious hot Dogs. Offering customers preferences in terms of condiments and toppings can also customize the side orders. Freddy’s will also specialize and sell frozen custard, which is known to taste richer than ice cream due to the ingredients and method used to produce it. …show more content…
The direct competitors will be McDonalds, Burger kind, 5 GUYS and Harvey’s. The main competitive factors in Freddy’s Frozen Custard industry are nutritional value, taste, freshness, branding and price. An average of calories per different burgers varies from 480-620 calories, McDonalds varies from 400- 790 calories, Burger king varies from 240- 1190 calories, 5 GUYS varies from 480-920 calories, lastly Harvey’s 400-850 calories.
COMPANY & INDUSTRY …show more content…
Although competition will be fierce with previously established global players in the fast food industry, Freddy’s does have unique features and benefits for Canadian foodies. Furthermore, with statistics proving that Canadians are willing to pay more for good quality beef, it is certain that high quality beef at a competitive price will set Freddy’s apart from their competitors. Analyzing the demographics of the target market gives more justification to the opportunity that Freddy’s has. With the aging population of Canadians, it is apparent that they will be more selective with the beef that they chose and its quality. This type of fast food restaurant with frozen custard will definitely bring a new experience to Canadians and with the right marketing strategy it would make sense to pursue this venture.
RECOMMENDATION
I strongly recommend pursuing the opening of Freddy’s restaurant in Montreal, Quebec. The reason being is the opportunity and gap in the market for this type of restaurants. Most fast food restaurants don’t specialize on the dessert aspect, which is where Freddy’s will set its self apart from the competition. Moreover, with great emphasis on beef quality and the unique frozen custards, it is no doubt that Freddy’s would be a successful undertaking in