Frostology LLC is the parent company of Frost, which is the premier dessert destination for the Pacific Northwest. Frost has gained critical acclaim and has been voted Seattle’s Best Doughnuts by Seattle Metropolitan Magazine and has been named one of Seattle’s best by the online journal Thrillist. Frost is famous for their “evolved” doughnuts, French macarons, and unique cupcakes. Frost began in 2009 in Mill Creek, Washington and has since became one of the most successful desert restaurants in the area.
Since Frost was founded, they have expanded to a total of four stores located in Mill Creek (flagship location), Everett, Bellevue’s Lincoln Square, and Amazon’s Bigfoot Building in the South Lake Union area of Seattle that is set to open …show more content…
Although they do offer scratch made old-fashioned doughnuts, they are known for their elaborate “evolved” varieties like Aztec Chocolate, Salted Caramel, Smokey Bacon Maple Bar and seasonal favorites like the Root Beer Float Bismarck.
Frost also has jumped on the French Macaron trend and they provide delicate, exotic flavored little cookies. With flavors ranging from Limoncello to Strawberry Watermelon Punch, Frost prides itself on providing its consumers a macaron that is specifically tailored to their tastebuds.
Frost recently has started providing evolved cupcakes as well. The cupcakes have just as much variety as their doughnuts and have garnered quite a following with their consumers.
Desserts is not all Frost does, Frost also has a line of lunch sandwich options and a wine dessert lounge for its late night customers, as well as a full service hand crafted coffee cafe sourced with local coffees and ingredients.
Target Market
Frost is a restaurant that caters to multiple target markets. Frost utilizes different selling techniques depending on the time of day and that coincides with differing target markets. Because they are open from morning until night time, Frost must target different personas within their …show more content…
Their focus on being on the cutting edge of dessert cuisine allows them to have a leg up on the rest of the market. The current culinary landscape aids in Frost maximizing its potential as the economy is in a relatively good place overall. By utilizing their unique menu offerings and compounding that with local celebrities, charity events and their Perka program, Frost is well suited moving forward.
Frost does have its limitations though. Not everyone can access their products because of high prices and limited locations. This causes consumers to have to travel to their locations and, in some cases, make it an event to visit Frost to enjoy their desserts and other menu items. Frost is also limited by its lack of market share. At this point Top Pot dominates the doughnut industry and have a strong foothold on the tastes of the
Since Frost was founded, they have expanded to a total of four stores located in Mill Creek (flagship location), Everett, Bellevue’s Lincoln Square, and Amazon’s Bigfoot Building in the South Lake Union area of Seattle that is set to open …show more content…
Although they do offer scratch made old-fashioned doughnuts, they are known for their elaborate “evolved” varieties like Aztec Chocolate, Salted Caramel, Smokey Bacon Maple Bar and seasonal favorites like the Root Beer Float Bismarck.
Frost also has jumped on the French Macaron trend and they provide delicate, exotic flavored little cookies. With flavors ranging from Limoncello to Strawberry Watermelon Punch, Frost prides itself on providing its consumers a macaron that is specifically tailored to their tastebuds.
Frost recently has started providing evolved cupcakes as well. The cupcakes have just as much variety as their doughnuts and have garnered quite a following with their consumers.
Desserts is not all Frost does, Frost also has a line of lunch sandwich options and a wine dessert lounge for its late night customers, as well as a full service hand crafted coffee cafe sourced with local coffees and ingredients.
Target Market
Frost is a restaurant that caters to multiple target markets. Frost utilizes different selling techniques depending on the time of day and that coincides with differing target markets. Because they are open from morning until night time, Frost must target different personas within their …show more content…
Their focus on being on the cutting edge of dessert cuisine allows them to have a leg up on the rest of the market. The current culinary landscape aids in Frost maximizing its potential as the economy is in a relatively good place overall. By utilizing their unique menu offerings and compounding that with local celebrities, charity events and their Perka program, Frost is well suited moving forward.
Frost does have its limitations though. Not everyone can access their products because of high prices and limited locations. This causes consumers to have to travel to their locations and, in some cases, make it an event to visit Frost to enjoy their desserts and other menu items. Frost is also limited by its lack of market share. At this point Top Pot dominates the doughnut industry and have a strong foothold on the tastes of the