The purpose of this report is to provide an analysis of the barber shop segment in the beauty and personal care industry, which will run down a new company, and forecasts of its feasibility. Our business concept, Frontline Barber, will provide American military members with an array of barber shop services with a specialty in military style grooming, while also offering access to a full bar and lounge.
In the United States, the hair care service industry has around 80,000 establishments that specialize in this area with only 4,000 of these stores being barber shops. Currently, the 50 largest barber shops account for only 30% of total revenue, allowing higher ease of entry for smaller companies. In recent years, the barber shop segment of the industry has shown growth as it has made a resurgence back into the industry. Competition in the beauty and personal care industry, specifically in the hair care industry, is fragmented, so there are no dominating key players in the hair care industry. However, since the market is highly-fragmented, competition tends to be moderately high. …show more content…
These businesses, such as The Blind Barber and Rock’s Bar & Hair Shop, mostly target the high-class individual. Our business, Frontline Barber, will aim to target both active military members aged 21-29 and retired military members aged 41-59. The city of Clarksville is home to over 145,000 people with a median age of 29, and about 68,000 of them being military retirees, which falls within Frontline Barber’s target market. In our area, there are competing businesses that are aiming for the same target market as our
In the United States, the hair care service industry has around 80,000 establishments that specialize in this area with only 4,000 of these stores being barber shops. Currently, the 50 largest barber shops account for only 30% of total revenue, allowing higher ease of entry for smaller companies. In recent years, the barber shop segment of the industry has shown growth as it has made a resurgence back into the industry. Competition in the beauty and personal care industry, specifically in the hair care industry, is fragmented, so there are no dominating key players in the hair care industry. However, since the market is highly-fragmented, competition tends to be moderately high. …show more content…
These businesses, such as The Blind Barber and Rock’s Bar & Hair Shop, mostly target the high-class individual. Our business, Frontline Barber, will aim to target both active military members aged 21-29 and retired military members aged 41-59. The city of Clarksville is home to over 145,000 people with a median age of 29, and about 68,000 of them being military retirees, which falls within Frontline Barber’s target market. In our area, there are competing businesses that are aiming for the same target market as our