Frito Lay Executive Summary

Decent Essays
Strategy. The strategy for Frito Lay is, INNOVATION and CALLABORATION!!! Frito Lay has the Culinary Innovation Center ® to create the newest wave for the exploratory taste buds. FLNA took the initiative to produce more single serve snacks to meet the needs of our demanding society that is always on the go. Because snacks are a vital part of many of our routines, healthier options are being made available. Appeal to the palette, while providing healthy snack options is the route we have chosen to take.
The Frito Lay website is loaded with nutritional information to help the consumer make knowledgeable snack choices. In 2003, partially hydrogenated oils were removed from cooking oils. Canola, corn, and/or sunflower is now used. Low fat

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