Friends Are Waiting Commercial Analysis

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According to the United States Department of Transportation, in 2016 about 29 people died in alcohol-impaired vehicle crashes every day; resulting to about one person every 50 minutes. Drunk-driving fatalities claim the lives of loved ones each and every day. Companies such as Budweiser, are doing their part to advertise safe drinking while making smart decisions. The “Friends are Waiting” commercial produced by Budweiser aired in September of 2014. With the use of an adorable Labrador puppy, the companies anticipated goal was to evoke the emotions of their audience hoping to demonstrate making smart decisions while drinking while prevent the number of alcohol related accidents. Budweiser was able to successfully formulate an advertisement …show more content…
One of their more well-known advertisements is the “Friends are Waiting” commercial. This commercial incorporates an adorable yellow Labrador puppy and his owner. “Friends are Waiting” begins by showing the owner welcoming his new puppy into his home for the very first time. As the commercial proceeds the two are shown developing an inseparable bond. The puppy truly does become the man’s best friend and most loyal companion. In addition, playing in the background throughout the commercial is a song; the song is very upbeat and lighthearted which is corresponding to the relationship that has developed between the man and his dog. As the commercial progresses the man is shown leaving with his friends for a night out while holding a case of Budweiser. At this point the emotion in the commercial changes from positive and cheerful to worrisome and sad. The dog is shown pacing back-and-forth in the living room, whimpering, and laying by the front door patiently waiting for his friend to return home from a night out. After a sleepless night for the Labrador, the next morning his friend returns home. Apologizing for being gone but also expressing he decided it was best if …show more content…
In this case, it was the yellow Labrador waiting patiently all night long hoping for his friend to return home after his night out drinking with his friends. When his friend finally did return he was overjoyed and sent goosebumps down the spine of a majority of the audience. Pathos and emotion was the main rhetorical appeal used to display their argument against drunk driving to their audience. In addition, through the use of pathos it helped them establish the ethical rhetorical technique; caring for the general well-being of each of their consumers and their friends at home waiting. Lastly, Budweiser incorporated a logical standpoint behind their argument. By elaborating on the simple fact drinking and driving is illegal and there are smarter decisions that could be made to prevent driving and causing an accident. The “Friends are Waiting” commercial was a heart-throbbing, tear jerker, and extremely satisfying advertisement to watch on TV. On top of these qualities, the yellow Labrador retriever was the perfect touch to the commercial. Rather than using the staple Budweiser Clydesdale’s, it was a very well thought out plan to use the puppy to appeal to a broader viewing audience. Budweiser successfully formulated their argument against drinking and driving by displaying a responsible alternative. They not only

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