Marketing Challenge
The marketing challenge that is faced by Carrie Martin; assistant Vice President of events and commercial services is to maximize the revenues and the profits of the Friday Night Live (FNL) event as well as attract a minimum of 3,500 guests to the grand opening on October 9th 2015. In striving to achieve this goal the three criteria that require consideration and evaluation are product, price, and promotion for the FNL event.
Internal Analysis In terms of the financial resources for the business they only have a $15,000 marketing budget. This is a very small budget for a business as big as the ROM. In saying this, it is then in the best interest of the business to pursue more inexpensive forms of promotion such as the
The marketing challenge that is faced by Carrie Martin; assistant Vice President of events and commercial services is to maximize the revenues and the profits of the Friday Night Live (FNL) event as well as attract a minimum of 3,500 guests to the grand opening on October 9th 2015. In striving to achieve this goal the three criteria that require consideration and evaluation are product, price, and promotion for the FNL event.
Internal Analysis In terms of the financial resources for the business they only have a $15,000 marketing budget. This is a very small budget for a business as big as the ROM. In saying this, it is then in the best interest of the business to pursue more inexpensive forms of promotion such as the