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899 Words Mar 11th, 2014 4 Pages
How employers can embrace social media and protect their business?
With over 150 million LinkedIn users, James Froud explains how employers can embrace social media in the workplace at the same time as safeguarding their business Social media is revolutionizing the workplace. With more than 1 billion people with accounts registered on Facebook, 150 million LinkedIn users and almost 350m tweets flying around the web each day, it offers a rich environment. The potential commercial benefits of using this cheap and instantaneous method of communicating with a global audience are obvious. But with opportunity comes risk.
To maximize the benefits of social media, employers need their employees to become part of the online conversation. It
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And while the list could go on for a long time, filling up an encyclopedia volume, here are just a few of the great points to consider if you’re still up in the air about whether or not to create a social presence.
Definitive Points Pertaining to Social Media and Branding * Low-Cost Advertising: The most exposure you’ll get with real-world advertising comes by way of radio and television advertising, or perhaps an ad in a popular paper or magazine with a broad readership. This type of advertising is very expensive and is still a scatter-shot approach, whereby 90% or more of those reading the advertisement aren’t really interested in your business. With social advertising, not only does it cost less to reach more, but you can specifically tailor your materials to a targeted market. * One Billion Reasons: Yeah. Facebook alone has one billion users. Which TV network or radio station can claim that? What other social website can claim even close to that? And when you look at social networking as a whole, we’re talking billions – plural. It’s an incredibly vast medium here. You’re basically advertising to the world. * Massive Potential: The potential here is limitless, due to a wide range of factors on any specific site. Facebook, for example, has different promoted post options, a range of demographics to select, searching features to help you gather data, and that’s only the tip of the iceberg. With a consistent range of new features to help increase

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