Fresh A Perishable History Summary

We are living in a world where advance technologies are developing constantly. We as consumers tend to evolve overtime as new technologies being developed. In Fresh: A Perishable History, Susanne Freidberg discusses about how consumers change their views on “fresh” food overtime as the cold chain being introduced in the 1800s. In the book she talks about how the cold chain linked consumers with distant producers and how consumers gradually accept that fact that frozen products could be a modern definition of fresh food.
An ordinary refrigerator that we all have today was not something easily obtain in the past where cold chain was first introduced. Ice harvesting was presented to the marking in the 1800s. Ice originally used to cool wine and luxury beverages such as cocktails. Due to the lack of advance technologies in the 1800s, it was difficult to keep blocks of ice from melting during delivery. During that time period, only high-class consumers were able to afford to buy ice and have blocks of ice delivery to their house weekly. Not too long after the ice harvesting was introduced to the market, new inventions such as ice box rapidly flood the market. Inventors noticed that food stay fresh longer if we keep them refrigerate and they encourage consumers …show more content…
It allowing longer-distance food travel which is very beneficial to consumers. Now we don’t have to wait for strawberry to be in season, we could just go out to the grocery store and buy strawberry year-round all thanks to the invention of refrigerator and cooling system. Seasonality is no longer an obstacle between consumers and the produces they want to buy. Changing our view in freshness so that we can consume food in a more convenience way. Consumers are no longer required to go grocery every day because they can store their food in the fridge for at least a week or more. This alone saved people so much time to focus on their priorities and also reduce