French Connection History

Improved Essays
In the year 1997 the British retailer “French Connection” began importing its products into the United States. Its maximum location of branches attained twenty-three. The company began to blossom with business in the late nineties, early twenties, because of its “FCUK” campaign. It brought interest to shoppers to see a rebellion, swear word all over clothing items and also worn as a fashion statement. But soon enough the “FCUK” campaign was going to get decrepit. In the year 2006, the company was forced to shut down. Today there is three out of twenty-three stores left in the United States that is thirteen percent of the company in the United States. French Connections and other companies around the U.S deteriorated during the global crisis. …show more content…
Sport authority the big sporting’s good corporation is going out of business all over the country. You would think that this would be impossible for this big of a corporation to close down because of bank rupices. The closing of the company started with one store then other ones chained after. The sports authority store in Schaumberg started going out of business first. The store for a good month had a huge yellow banner that had black writing on it saying “only location closing.” But then after a couple of weeks, it had a huge banner again saying that the company went bankrupt. Every week there was a new percentage off of items. It started with 30% off and then went all the way to 75% off. The store was packed with customers filling in looking for the good deals. But, inside the store looked like a tornado just came ripping through. You were not able to find anything decent because items were missing pairs or scattered all over. It seemed that Sport authority had no funds to get boxes to organize items. Since French connections was a small British company it shows that even huge corporations can struggle with money issues and going …show more content…
The Global finical crisis was a period of time where everyone struggled with economic difficulty. During this time, it was very hard to exceed as a business because consumers reduced their purchases of goods. Just as in the photo the store French connections had to close down people of sales issue. The store was not thriving with business to be able to survive and be able to pay their workers. So they went to the next step and started laying people off because they could not afford, to pay them with the little money they were bringing

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