Fred Meyer Case

Researching the idea behind Mr. Meyer’s project helped me understand his project and why his items were appealing. Fred Meyer used his descriptions to tell a story for every item that he was selling on the internet. It was apparent that his goal was to attract buyers who wanted to be a part of his journey and his experience, not just a purchase. Why else would anyone purchase an open box of taco shells from a random person? His project seemed less about making money and more about inviting others into his world. Understanding the story behind an item or the seller might increase the chance of a transaction.
Mr. Meyer’s items included a combination of both subjective and objective descriptions. For an example, within the description of a green wool sweater, Mr. Meyer shared a story of how he ended up owning the sweater and provided vague details on the sweater itself. He never mentioned the size of the sweater though objectively described the …show more content…
The title of the item included most of the information the seller was willing to offer about the item. The seller was not interested in providing any type of personal experience, only an objective description. The description simply listed the information on the seller, the seller’s business, how they ship, their return policy, etc. For an example, when searching for the set of Star Wars sheets, the details only included the size and condition which made the image of the item important. Ebay attracts buyers that are interested in specific items at the least possible cost with no personal interaction. Consequently, that doesn’t mean a quick sale. Two sets of Star Wars vintage sheets show within the first page of results and unfortunately, there is only one bidder on the lowest cost item. The seller doesn’t show any interest in connecting with buyers on a personal level which is what Mr. Meyer’s intentions seem to