The question “Should the government intervene in the market for ride sharing?” is heavily debated. In order to answer this question, we must first understand the technique used by the economists in Freakonomics to estimate demand. Demand is the willingness and ability of buyers to purchase different quantities of a good or service at different prices, during a specific time period. The key to estimating a demand curve is to fluctuate the prices while keeping the consumer pool constant (having the same or similar consumers). One consumer may encounter the regular price and another may face one that is two times higher. Will the consumer continue with the purchase or cancel because the price is too high? By knowing the demand curve, you
