Analyzing the “Freak Show” Reebok’s Be More Human Ad Campaign
Reebok’s television advertisement “Freak Show” begins with people doing various CrossFit recreational exercises such as flipping tires, running through mud, and climbing ropes while a voice over talks about being obsessive, fanatical, extreme, and crazy. Workout music plays in the background as well. It shows both mean and women around the age of 30. “Freak Show” isn’t just selling a shoe: the company wants us to believe that it’s also selling hard work, determination, courage, strength, and a sense of security. Throughout the advertisement, Reebok’s partnership with CrossFit is evident. In a few of the commercial’s scenes, we see CrossFit activities and gyms featured. There are even a few logos on shirts the athletes are wearing. This is like a double advertisement. When someone sees the logo CrossFit they’ll wonder, “What is CrossFit?” They’ll look it up and maybe think they will try it. Then they are going to need workout gear and they are selling the brand Reebok as the best workout gear. By advertising a company for fitness the commercial is also giving people a reason to buy the brand, even if they are not already an athlete. The …show more content…
We In one scene, we see a mother and her daughter but no father. She may possibly be a single mother. With no father around, the mother probably learned self-defense in order to defend herself and her daughter. She might have worked so hard at it and progressed so well that she now teaches the class that she once took. She took the extra mile in order to protect her child and “be a better parent.” Because anyone with children wants to provide them with a sense of security, they might learn how to protect them. This is really subtle, but they may be trying to inspire other single mothers to take a self-defense class. It’s implicitly stating that with these shoe the wearer will be tougher and more confident in
Reebok’s television advertisement “Freak Show” begins with people doing various CrossFit recreational exercises such as flipping tires, running through mud, and climbing ropes while a voice over talks about being obsessive, fanatical, extreme, and crazy. Workout music plays in the background as well. It shows both mean and women around the age of 30. “Freak Show” isn’t just selling a shoe: the company wants us to believe that it’s also selling hard work, determination, courage, strength, and a sense of security. Throughout the advertisement, Reebok’s partnership with CrossFit is evident. In a few of the commercial’s scenes, we see CrossFit activities and gyms featured. There are even a few logos on shirts the athletes are wearing. This is like a double advertisement. When someone sees the logo CrossFit they’ll wonder, “What is CrossFit?” They’ll look it up and maybe think they will try it. Then they are going to need workout gear and they are selling the brand Reebok as the best workout gear. By advertising a company for fitness the commercial is also giving people a reason to buy the brand, even if they are not already an athlete. The …show more content…
We In one scene, we see a mother and her daughter but no father. She may possibly be a single mother. With no father around, the mother probably learned self-defense in order to defend herself and her daughter. She might have worked so hard at it and progressed so well that she now teaches the class that she once took. She took the extra mile in order to protect her child and “be a better parent.” Because anyone with children wants to provide them with a sense of security, they might learn how to protect them. This is really subtle, but they may be trying to inspire other single mothers to take a self-defense class. It’s implicitly stating that with these shoe the wearer will be tougher and more confident in