Part Two: Language in Mass Communication
"How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose?"
Franklin D. Roosevelt was an American president well known for his evening radio conversations delivered to fellow Americans, often coined as "fireside chats." Roosevelt, in his fireside chats, deviated from conventions of public presidential addresses by constructing a bridge of ethos with his audience through the following approaches:
• Using colloquial language easily understood by every listening American
• Ensuring that the fireside chats were inclusive, conversational, and brought a sense of empathy.
• Evoking a sense of mutual American pride and arousing appeals to God
Written Task Two
Franklin D. Roosevelt (FDR) was an American president well known for his evening radio conversations often coined as "fireside …show more content…
No listener was ignorant of the economy or of the country’s national involvement in the world. By choosing language appropriate for his audience, Roosevelt broadcasted a sense of trust and reassured his listeners in an effective way.
Furthermore, Roosevelt’s firesides denoted from his calming and empathetic way of speaking. The title “fireside” developed as the nation felt their president was sitting by the fire, and chatting as an uncle or father would. By being inclusive of his audience, FDR established a path of ethos in its purest form.
The president addressed his nation as “us” and included himself amongst his listeners. Roosevelt greeted listeners as “my friends.” His direct and personal pronouns “you” and “I” instilled an intimate connection between himself and his audience. In this way, FDR enacted ethos in his speeches by often attributing his success to the public, and thanking fellow Americans for their resilience and good temper during the nation’s
"How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose?"
Franklin D. Roosevelt was an American president well known for his evening radio conversations delivered to fellow Americans, often coined as "fireside chats." Roosevelt, in his fireside chats, deviated from conventions of public presidential addresses by constructing a bridge of ethos with his audience through the following approaches:
• Using colloquial language easily understood by every listening American
• Ensuring that the fireside chats were inclusive, conversational, and brought a sense of empathy.
• Evoking a sense of mutual American pride and arousing appeals to God
Written Task Two
Franklin D. Roosevelt (FDR) was an American president well known for his evening radio conversations often coined as "fireside …show more content…
No listener was ignorant of the economy or of the country’s national involvement in the world. By choosing language appropriate for his audience, Roosevelt broadcasted a sense of trust and reassured his listeners in an effective way.
Furthermore, Roosevelt’s firesides denoted from his calming and empathetic way of speaking. The title “fireside” developed as the nation felt their president was sitting by the fire, and chatting as an uncle or father would. By being inclusive of his audience, FDR established a path of ethos in its purest form.
The president addressed his nation as “us” and included himself amongst his listeners. Roosevelt greeted listeners as “my friends.” His direct and personal pronouns “you” and “I” instilled an intimate connection between himself and his audience. In this way, FDR enacted ethos in his speeches by often attributing his success to the public, and thanking fellow Americans for their resilience and good temper during the nation’s