Essay on Franchising

4344 Words Oct 16th, 2014 18 Pages
Global Reciprocal Colleges
454 GRC Bldg. Rizal Ave. Ext. Cor.9th Avenue Grace Park, Caloocan City

In Partial Fulfillment of the Requirements in Business Franchising

Submitted By:
Ballaran, Renan Z.
Dela Peña, Victor
Hernandez, Jonah Mica M.
Pagulayan, Mariel P.
Rondez, Andrea Marie D.

Submitted To:
Mr. Don Inso

October, 2014 I.


I. Introduction and Company Profile

It has over 30 years of experience in the bakeshop industry and over 500 Julie's Bakeshop (JBS) operated by about 130 franchisees all over the Philippine archipelago. It is undeniably the Philippine's strongest bakeshop and the country’s largest bakeshop chain.

Julie's Bakeshop's (JBS) leadership in the neighborhood bakeshop
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A canteen concessionaire in the 1970’s, Mrs. Julia Gandionco was running three canteens when she ventured into the bakeshop business. From this innovative response to the ever-increasing need for bread in Ma’am Julie’s canteen operations, the country’s largest bakeshop chain was born, Julie’s Bakeshop! Admittedly not even a baking enthusiast, Ma’am Julie took effort to learn hands-on all she needed to know about the baking industry and laid down her business concept: Fresh, steaming hot bread baked in full view of the customers and served with courteous greetings and warm smiles became the benchmark of Julie’s Bakeshop’s phenomenal success. The second Julie’s Bakeshop opened just six months after the flagship store; and ten Julie’s Bakeshops operated all over Cebu City three years later. This rapid initial expansion prompted Julie’s Bakeshop to create a logistics arm and central warehouse – RJ Commodities. The first Julie’s Bakeshop outside Cebu debuted in 1988 in Iloilo City, and bore the

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