Franchise Mcdonalds Essay

Improved Essays
There are multiple reasons for why people decide to start up a business. The main ones are: growth, earnings, transference and inheritance (Hoang, 2014). Entrepreneurs can choose from different business structures sole proprietorship, partnerships, private limited company, public limited company, and franchise. However, according to the Small Business Administration, 50% of the businesses fail in their first year (Meszaros, 2016). This is due to the difficulties a business faces such as: lack of profitability, and cash flow problems (Hoang, 2014). There are ways to avoid or lower the start-up risks such as growing inorganically through dealings with outside businesses, it is a quicker way to grow, and businesses get to share costs and benefit …show more content…
It is very dependent on its franchisees since the franchising has led to its “years of profitability, growth and risk mitigation” (Nielson, 2013 pg.na). Today, McDonald’s has more than 35,000 franchised restaurants in more than 100 countries (Daszkowski, 2016). In order to franchise McDonalds, the franchisee must have a “minimum of $500,000 of non-borrowed personal resources” (Daszkowski, 2016). The franchisee has to pay an initial investment of $1,003,000 (Daszkowski, 2016). In return, the franchisor takes 4% of royal fees monthly and a percentage rent from the sales as McDonald 's acts as the landlord (Daszkowski, 2016). The franchisor offers support on site up to two years to the franchisee with ongoing newsletters, meetings, internet, security, field operations as well as marketing support (Entrepreneur, 2016). In regards to food safety and quality standards, McDonald 's strictly enforces its quality centers located around its franchisees to ensure that high standards are being met (Nielson, 2013). McDonald 's will continuously communicate to its franchisees new techniques, and improvement in management. Operations consultants will be visiting each franchisee and make sure that all new services, and facilities are being updated (DePilis, 2016). Until today, McDonald’s has been committed to franchising as an alternative growth strategy as it finds it being the easiest, quickest, most profitable, predominant way of doing business. Today, McDonald’s is globalized and known by everyone. It didn’t have to enter each market, study it, know its customer, market it and waste this research plan time to open up internationally. It had others do it as they already know their market and has studied

Related Documents

  • Improved Essays

    Fast food chains are not necessarily known to be the finest of dining establishments. However, there certainly is variation in quality between restaurants. Some franchises tend to be more respectable and just over-all better, while others, not so much. Just like anything, there are a lot of examples of good and bad fast food restaurants. It is important to know about a restaurant before consuming its food.…

    • 591 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Shania Jackson Case

    • 1466 Words
    • 6 Pages

    One specific advantage for a start-up company is that it gives instant notoriety to the business. “A competitive franchise system can provide franchisees with strong brand name, economies of scale, and efficient execution of the franchise system (Falbe and Welsh 1998 as cited in Chiou, 2004). Perhaps, the best advantages of franchises are that it mitigates the risk and uncertainty of a small business. To aide Shania in making an informed decision, it is important to consider the drawbacks of entering a franchise. Arguably the three most disadvantages are independence, the initial and ongoing costs, and operational risk beyond the owner’s control.…

    • 1466 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    Much of my paternal side of the family was in the McDonalds’ business from my aunt being the VP and Chief Diversity officer of the corporation to others being franchisee owners. From watching them, I could see the time and effort they put into retaining customers. One of my aunts never allowed us to bring any other restaurant to her house. She believed that if we were going to eat at a fast food restaurant, the restaurant of choice should be McDonalds. Again, they made sure to teach us how fast food establishments marketed certain items and how to acquire brand loyalty, especially since they wanted me to continue the legacy.…

    • 1250 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Artic Blizzard Analysis

    • 1257 Words
    • 5 Pages

    Is Your Business the Equivalent of a Winter Wonderland or An Artic Blizzard? Does your business align with your interests and passions? Does it still hold the awe and excitement of a once winter wonderland? Or does it feel more like an artic blizzard with no way to see or predict what to do next?…

    • 1257 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Ray Kroc Free Enterprise

    • 748 Words
    • 3 Pages

    McDonald’s had humble beginnings, but with the help of a smart entrepreneur and the free enterprise system, McDonald's became the huge success that it is today. Despite some individual’s belief that free enterprise crushes smaller businesses, it offers an equal chance for everyone to be as successful as Ray…

    • 748 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Mcdonalds Human Geography

    • 1341 Words
    • 6 Pages

    1. McDonalds uses human geography to plan out where to build a restaurant by using culture and economy. In certain places McDonalds will alter their food to fit a certain type of flavor.…

    • 1341 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The article “How McDonald 's conquered India” tells how McDonalds was able to penetrate successfully into the Indian market. First let’s revise some facts about McDonalds and India. McDonalds’ is the biggest fast food restaurant in the world, with presence in 119 countries primarily selling hamburgers, French fries and soft drinks as their main menu. India is a country located in Southeast Asia with a population of 1.1 billion people. It has a market based economy since the 90’s and it is federal parliamentary democratic republic with the president and prime minister as head of the state and government respectively.…

    • 812 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    By realigning its subsidiaries McDonalds can focus on regulatory environments that deal with property ownership, contract negotiations, labor relations, and operational cost. McDonald’s ability to respond to these critical items can have an effect on their strategic plan. McDonalds must constantly adapt to their ever-changing environment of price, convenience, service, menu variety, and product quality in order to stay competitive in the fast food network. In order, for McDonalds to be competitive, a S.W.O.T. analysis can be used to stay ahead of the market.…

    • 823 Words
    • 4 Pages
    Great Essays
  • Great Essays

    The advantages that one could see in McDonaldization in today’s modern society is how quickly a task can be done, so customers get the food they predictability want and get onto the next task they have for their busy life. Furthermore, to achieve predictability, a rationalized society emphasizes discipline, order, routine, and consistency operations. Which in return offers control over the situation or people. A disadvantage of McDonaldization would be the quality of the product, because fast-food restaurants simplify products. For example, instead of using healthier food, the company will buy the cheapest food to cook faster meals.…

    • 1708 Words
    • 7 Pages
    Great Essays
  • Great Essays

    McDonalds is getting more growth Situational analysis shows that McDonalds in Malaysia is having a rapid growth in fast pace comparing to KFC. McDonalds market share is will be growing faster and bigger, if KFC isn’t going to overcome this Lack of manpower The same situational analysis shows that huge variance between quantity of workers and outlets for KFC are not…

    • 1719 Words
    • 7 Pages
    Great Essays
  • Great Essays

    In addition to the similarities and differences of preferred/common stock, there is also several offerings that can be done. Common stocks can be privately owned (owned by single individual), closely owned (owned by a small group of investors) or publically owned (owned by various individuals or institution of no relation). There are also different options that can be included in the agreement to essentially protect the investment that is being made because the last thing anyone wants is to lose their percentage of ownership when new shares are issued. These are known as pre-emptive rights (Investopedia/Pre-emptive rights, 2016). Issuing common stock is not the easiest thing to do.…

    • 2168 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    It is based in the United States and has been operating in the quick service restaurant chain industry for almost 80 years (Bhasin, 2017). It has consistently changed into a main fast food restaurant by developing branches in various sections of the country and also in the foreign markets. McDonald’s is a major brand that is recognized globally considering that it has constantly sustained its standards in the delivery of quick services regarding their food serving to their consumers. A recent study has approximated that in the United States only, the company serves not less than 60 million consumers each month, a determinant of how huge McDonald’s is in the industry (Bhasin, 2017). McDonald’s is among the major fast food chains in the industry and the top competitors of Dunkin…

    • 1411 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    More than 75% of McDonald's restaurants globally are owned and operated by independent franchise owners. McDonald's has numerous moral and social responsibility guidelines in place implemented throughout their independently owned and franchised business. These policies…

    • 1105 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    Like stated above, McDonalds provides ongoing training throughout the employee’s job, so the training for those individuals would be a constant factor. Next, let’s look at threats to McDonalds’ competitive advantage through a business aspect. In an article by Panos Mourdoukoutas, he suggests that McDonalds’ sales and profits have been losing momentum due to two of its advantages, scale and scope. McDonalds delivers a quicker, more convenient, and less expensive meal compared to other traditional restaurants (Mourdoukoutas, 2013). McDonalds has more units around the world (33,510) compared to Wendy’s (9,792) and Burger King (12,512).…

    • 813 Words
    • 4 Pages
    Superior Essays
  • Superior Essays

    Summary of the Article and McDonald’s McDonald’s is the largest fast-food restaurant chain in the world and was originally founded in 1940 by Richard and Maurice McDonald as a barbecue restaurant. It primarily serves regular fast foods like burgers, chicken, soft drinks, French fries, breakfast products and a recent influx of healthier alternatives in an effort to boost sales. Target customer of McDonald’s includes families, teens, young professionals and business customers. The companies’ major competitors included KFC, Wendy 's, Burger King, Taco Bell, and many others. McDonald’s Corporation earns revenues by investing in properties, collecting fees paid by franchisees and sales in company-operated restaurants.…

    • 1178 Words
    • 5 Pages
    Superior Essays