Framing Theory in Current American Presidential Elections
Americans will elect the new President on November 8. The importance of this event is reflected in online news: Most sources discuss disputes between main candidates Hillary Clinton (Democrats) and Donald Trump (Republicans). This attitude conforms to the framing theory. It also corresponds to the agenda-setting theory, but the first one is more general and reflects the situation deeper The framing theory focuses “on the essence of the issues,… suggests that how something is presented to the audience [and] influences the choices people make about how to process that information” (“Mass Communication Theory”). Mass media create “frames” that influence on the people’s perception of the …show more content…
The article turned in the information about the “FBI’s decision to reopen the criminal case into Hillary Clinton’s use of a private email server while secretary of state” (FoxNews.com) and then focused on the Republicans’ attitude to it. It contains many examples of the direct speech reportedly belonged to high Republican officials, including Donald Trump. For instance, House Majority Leader Kevin McCarthy called FBI’s decision another sign of Clinton’s “fundamental lack of judgment and disregard for protecting and handling of our nation’s highly classified secrets” (FoxNews.com). The direct speech and dominant names were used to create a particular frame: people, who are close to the political top, believe Clinton committed a crime by using private mail servers; it is a serious motive fro voters to think the same way. The article uses a Spin technique of the framing theory that means the presentation “concept in such a ways as to convey a value judgement [or creation] an inherent bias by definition” (“Mass Communication Theory”). It also uses catchphrases like comments about Clinton’s corruption or necessity to stop her from using of her criminal schemes in the
Americans will elect the new President on November 8. The importance of this event is reflected in online news: Most sources discuss disputes between main candidates Hillary Clinton (Democrats) and Donald Trump (Republicans). This attitude conforms to the framing theory. It also corresponds to the agenda-setting theory, but the first one is more general and reflects the situation deeper The framing theory focuses “on the essence of the issues,… suggests that how something is presented to the audience [and] influences the choices people make about how to process that information” (“Mass Communication Theory”). Mass media create “frames” that influence on the people’s perception of the …show more content…
The article turned in the information about the “FBI’s decision to reopen the criminal case into Hillary Clinton’s use of a private email server while secretary of state” (FoxNews.com) and then focused on the Republicans’ attitude to it. It contains many examples of the direct speech reportedly belonged to high Republican officials, including Donald Trump. For instance, House Majority Leader Kevin McCarthy called FBI’s decision another sign of Clinton’s “fundamental lack of judgment and disregard for protecting and handling of our nation’s highly classified secrets” (FoxNews.com). The direct speech and dominant names were used to create a particular frame: people, who are close to the political top, believe Clinton committed a crime by using private mail servers; it is a serious motive fro voters to think the same way. The article uses a Spin technique of the framing theory that means the presentation “concept in such a ways as to convey a value judgement [or creation] an inherent bias by definition” (“Mass Communication Theory”). It also uses catchphrases like comments about Clinton’s corruption or necessity to stop her from using of her criminal schemes in the