Framing in Food Production Literature
Establishing credibility through persuasion is often derived from the structure of the article and the facts presented. However, today, in a world full of advanced science and technology, facts are often shaped or “framed” by the author in order to convince the reader through arguments and persuasive tactics. Because of this, facts cannot simply be presented, rather they must be interpreted and supported by arguments. This can be done in two very different contexts and based on the context, the author can frame the message to their target audience. Framing relies on both the actions of the messenger and receiver and is structured on how issues are presented. When comparing two different articles focusing …show more content…
By using the buzz word “organic” it captures the reader’s attention and writes in a way that presents facts, but in a way that is easy to read and understand. Organic is used in both articles, however, it is a “buzzword” in this article because organic is a highly controversial topic and has many different meanings to many different people as well as it is used as a marketing and advertising ploy. Additionally, the article uses clear, short and concise statements to present the information like when the author states, “In fact, more knowledge would be key to any effort to boost organic farming or its yields” (Biello 2012). The article uses a variety of strong quotes from numerous credible sources to back up the facts and provide context to the information as well as examples of conventional agriculture, organic agriculture and food production. Specifically, the author references an analysis that was performed by scientists at McGill University in Montreal and the University of Minnesota. This article allows the reader to relate to the context being provided specifically in the statement, “The food problem is one of distribution and waste—whether the latter is food spoilage during harvest, in storage or even after purchase. According to the Grocery Manufacturers Association, in the U.S. alone, 215 meals per person go to waste annually” (Biello 2012). The author creates a more approachable literature as it uses easy to understand terms, provides relatable answers and breaks down heavy context into easy numbers that readers can relate to and comprehend. The author is able to find a balance between presenting facts as well as telling a story, however, by doing this, they frame the evidence and facts. The story being told is the fact that there is no simple solution to feeding our population and that in order to feed the world we cannot use just organic or just
Establishing credibility through persuasion is often derived from the structure of the article and the facts presented. However, today, in a world full of advanced science and technology, facts are often shaped or “framed” by the author in order to convince the reader through arguments and persuasive tactics. Because of this, facts cannot simply be presented, rather they must be interpreted and supported by arguments. This can be done in two very different contexts and based on the context, the author can frame the message to their target audience. Framing relies on both the actions of the messenger and receiver and is structured on how issues are presented. When comparing two different articles focusing …show more content…
By using the buzz word “organic” it captures the reader’s attention and writes in a way that presents facts, but in a way that is easy to read and understand. Organic is used in both articles, however, it is a “buzzword” in this article because organic is a highly controversial topic and has many different meanings to many different people as well as it is used as a marketing and advertising ploy. Additionally, the article uses clear, short and concise statements to present the information like when the author states, “In fact, more knowledge would be key to any effort to boost organic farming or its yields” (Biello 2012). The article uses a variety of strong quotes from numerous credible sources to back up the facts and provide context to the information as well as examples of conventional agriculture, organic agriculture and food production. Specifically, the author references an analysis that was performed by scientists at McGill University in Montreal and the University of Minnesota. This article allows the reader to relate to the context being provided specifically in the statement, “The food problem is one of distribution and waste—whether the latter is food spoilage during harvest, in storage or even after purchase. According to the Grocery Manufacturers Association, in the U.S. alone, 215 meals per person go to waste annually” (Biello 2012). The author creates a more approachable literature as it uses easy to understand terms, provides relatable answers and breaks down heavy context into easy numbers that readers can relate to and comprehend. The author is able to find a balance between presenting facts as well as telling a story, however, by doing this, they frame the evidence and facts. The story being told is the fact that there is no simple solution to feeding our population and that in order to feed the world we cannot use just organic or just