Framing Effect Essay

Framing an option in a certain way can make people access the risk. They are more likely to take the risk if they Many studies have shown that color has an effect on brain activity, mood and processing information. For example, research has shown that red has a craving effect and blue is calling .
Framing effect is the perspective people have as it is derived from the presentation format of risky alternatives. If the situation is a loss people tend prefer risk to get the least negative consequence, if it is a gain they take the safest choice to ensure they get positive consequences. Unfortunately, the alternative people readily choose isn’t always the most rational. Rational thinking entails that preference between options should not …show more content…
The participants wrote their response on the colored piece of paper in pencil. They were asked two questions asking which option was most appealing to them. The questions asked were dealing with the same issue, but framed differently access what risk or gain the participants would take. The lighting was not controlled, they are florescent lights supplied by FGCU. Background noise, such as the hum of the computer and air conditioning, was a confounding variable.
Procedure and …show more content…
The study was a 2 x 3 mixed factorial design. The participants were seated before the study began in no particular order. They were then provided with an informed consent and given the option to opt out of the test. Each participant was given a red, blue, or white paper faced down so they couldn’t see the questions on the test. The students were asked to not turn the page over. The participants began the test. The students were given a questionnaire dealing with risk based on framing effect. The test were collected and the students were debriefed on the