Frame Switching And Priming Case Study

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Unit 13 Written Assignment Heine (2012) presents several theories concerning how people who have been exposed to multiple cultural views organize their experiences. One such theory, is referred to as blending. Blending is defined as “[t]he tendency for bicultural people to evince psychological tendencies in between those of their two cultures…” (Heine, 2012, p. 405). The theory of blending suggests that individuals develop feelings and thoughts that represent a merger between the characteristics of their heritage and host cultures. In Cultural Psychology, Heine (2012) also discusses the concept of frame-switching and priming. In comparison to blending, frame-switch suggests that people who have been exposed to multiple cultures switch …show more content…
409). This perspective implied that multicultural persons have the capacity to master their heritage and host cultures proficiently. Case in point, W.E.D Du Bois (1903/1989) asserted that African Americans frequently toggled between, “two souls, two thoughts, two unreconciled strivings, two warring ideals” (as cited in Heine, 2012, p. 409). Du Bois further noted that the differences between mainstream American cultural and that of urban African-American culture were so distinctly different that it required for African-Americans to learn and become skillful in the cultural norms of both settings in order to function in each context (Heine, 2012, pp. 409-410). In addition, multicultural persons are also observed enacting a process of code-switching. Code-switch is a phenomenon that individuals employ as the navigate multiple cultures and settings. As subset of switching between frames, code-switching revolves around, “the ways people need to act and present themselves to others in their respective cultures” (Heine, 2012, p. …show more content…
However, since the studies presented in support of each model only focus on a small sample of the population, it would difficult to say with complete certainty that one strategy is more plausible than the other. Nonetheless, based on the evidence present in Heine (2012) it appears more likely that frame-switching provides the most solid framework for understanding the mechanism used by people who have been exposed to multiple cultural views to organize their experiences. As such, it highly plausible that multicultural individuals maintain their cultural heritage while simultaneously cultivating a skillful mastery of the host culture as opposed to fostering a “blended self-concept that is an admixture of different cultures” (Heine, 2012, p.

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