Essay on Foxconn Case

3669 Words Nov 13th, 2011 15 Pages
Solutions for Communication Problems in the Foxconn Suicides

Prepared for:
Gou Taiming, President
Foxconn

Prepared by:
Prakash Krishnamurthy

Table of Contents

Introduction…………………………………………………………………………………….3

Company Background…………………………………………………………………………3

Identifying the Problem - Facts of the Case………………………………………………….4

Analysis of the Communication Problem…………………………………………………….6

Recommended Solution………………………………………………………………………..8

Appendix……………………………………………………………………………………….11

Bibliography……………………………………………………………………………………12

Introduction to Paper
In 2010, Foxconn, the largest contract manufacturer in the world, had been under serious scrutiny for a series of suicides occurring at the Shenzhen location.
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The Director of Media, Liu Kun stated in the interview, “The tragedy that happened in the past two months shows some loopholes in our management system. Although it is hard to manage 420,000 employees in one campus, this couldn’t be an excuse. ”
After the seventh death occurred, Media Director, Liu Kun again went to the media. This time, he was interviewed by CCTV, China’s most official media channel, and was quoted saying, “Regarding this 7th jump, we are very pleased to see, we have put in our best efforts, we had done some pre-assessment and made pre-intervention.”
After the eighth death occurred, Foxconn took additional measures but not in the media. To combat suicides at the plant, Foxconn decided to offer 24 hour counseling services to employees and announced plans to hire 2000 psychologists. In addition, Foxconn decided to hire Buddhist monks from Wutai Mountain to carry out religious rituals to purify its Shenzhen plants and to console workers. They were also offering a stress-release center with piped-in music where workers were invited to hit a punching bags with a picture of their supervisor .
The ninth death received no response from Foxconn, at least not publicly. However, after the 10th death occurred, CEO Gou Taiming officially spoke out in Taiwan denying his company is a sweatshop. At this point, protestors were rallying outside the Foxconn facilities.

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