We are on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. As mentioned in this book, new technologies influence human lifestyle—or a new human lifestyle influences the propagation of new technologies. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. I hope by reading this book, you understand how you can improve your brand’s relationship with customers and how the fourth industrial revolution is slowly but surely impacting marketers.
