Four Marketing Objectives For Company G

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Register to read the introduction… These four elements of the marketing mix include Product, Price, Place, and Promotion. Please refer to the recommended text (see index topics “objectives in an organization,” “product strategy,” and “product and service strategies”) and the learning community for information on creating objectives. It is recommended that objectives be realistic, measurable, and time-specific. Keep in mind that strategies support objectives – they are not the objectives themselves.
Price Objective This is where you will describe a pricing objective. Please refer to the recommended text (see index topics “objectives in an organization,” “pricing objectives,” and “pricing strategies”) and the learning community for information on creating objectives. It is recommended that objectives be realistic, measurable, and time-specific. Keep in mind that strategies support objectives – they are not the objectives themselves.
Place Objective
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The task instruction is: Describe 3 strategies for each element of the marketing mix (product, price, place/distribution, promotion) that are appropriate for the target market. Strategies should be consistent with each other and supportive of the related objective. Please refer to the recommended text, chapters entitled: “Product and Service Strategies,” “Marketing Channels and Supply Chain Management,” “Integrated Marketing Communications,” and “Pricing Strategies.” Remember, the strategies in each respective section should support its matching objective. (Product strategies support Product Objective) Before completing the individual sections, it is recommended that you complete the Marketing Plan Worksheet, which is linked to the course of study. Ask the course mentor for it if you do not already have

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