Goodwill is defined as, the positive feeling that encourages people to maintain a business relationship. Therefore, it is extremely significant and important for managers to foster goodwill. An American businessman by the name of Marshall Field, once quoted, “Goodwill is the one and only asset that competition cannot undersell or destroy.” I personally agree with his statement.
Two examples of fostering goodwill in the workplace are taking note of significant events and sending messages of appreciation. I work at Office Depot and I know that when our “reward members” birthdays approach, they receive special “exclusive” coupons and bonus rewards. This shows the customer that we value them and that their birthday isn’t just another day, but it
Two examples of fostering goodwill in the workplace are taking note of significant events and sending messages of appreciation. I work at Office Depot and I know that when our “reward members” birthdays approach, they receive special “exclusive” coupons and bonus rewards. This shows the customer that we value them and that their birthday isn’t just another day, but it