My favorite retailer would have to be Forever 21. It is a fast-fashion retailer that is headquartered in Los, Angeles California. Forever 21 was founded by Do Wong Chang, it began as a 900 square foot store in Highland Park, CA in 1984, and has grown into many clothing lines like Forever 21, XXI Forever, Love 21, and Heritage throughout over 600 stores in the Americas, Asia, the Middle East, and the UK (Forever 21, 2008). What sets this retailer apart from different from others retailers is that is has a wide array of different fashion styles and genders, but also it has an inexpensive pricing. The ambiance of the store is very, glamorous, young, trendy and fast paced. The store is normally white with various neon accents, mostly in yellow
