Ford Strategy Analysis Essay

5726 Words Jul 2nd, 2013 23 Pages
BLB 20058 – M – MSTRA- L

MANAGING STRATEGY ASSIGNMENT

FARUK SULEIMAN
TP025329

WORD COUNT: 3694 WORDS

UCMF1103MBAIT
SCHOOL OF POSTGRADUATE

TECHNOLOGY PARK MALAYSIA
ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
UNIVERSITY OF STAFFORDSHIRE

SHARMILA A/P K. N. SETHUMADHAVAN

EXECUTIVE SUMMARY
Strategy is well explained as the effective use of well laid out plans to achieve success. It is no less of spectacle to attribute strategy to individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success.
Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new
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SWOT 34
C.2. PORTERS 5 FORCES ANALYSIS 36
C.3. Balanced Score card For Ford Motor Company 38
APPENDIX D: STRATEGIC RECOMMENDATION FOR FORD MOTOR 39
D.1 Strategic Recommendations 39

INTRODUCTION
Ford Motor Company has had its fair share of success and has positioned itself as a premier U.S brand. But as witnessed by any other company, the lifecycle of Ford has edged towards decline to reflect the realities of the factors that surround the industry in which it operates. In the years following the 2008 financial meltdown, Ford was operating in a comfortable but challenging position in the auto industry, which has since been blemished by the near collapse of the company as a result of global recession.
With competition from Asian companies rife and a faltering economy, Ford is left with a huge task of formulating a strategy that will not only sustain its existence in the industry but to put it ahead of competition.
SECTION 1: STRATEGIC ISSUES AT FORD
Recent financial stand of Ford

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