Ford Pinto Case Study

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About the Ford Pinto.
The Ford Pinto is a subcompact car produced by Ford between the years of 1971 to 1980. With over 3 million pintos sold over a ten year production run, the Pinto competed in the United States car market against the competition such as AMC Gremlin and Chevrolet Vega .The Pinto also competed against imported cars from global manufactures such as Volkswagen, Datsun, and Toyota.

An explanation of the disaster.
The Ford Pinto was one of the best-selling cars of the 1970s in America but had a defective gas tank which had a tendency to burst into flames in rear-end collisions. Instead of fixing the Pinto, Ford fought against federal regulation affecting fuel tank safety. The disaster was cause during rear end collisions
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How could the disaster have been avoided.
The National Highway Traffic Safety Administration of America ultimately told Ford to recall the Pinto. Initially, The National Highway Traffic Safety Administration of America did not feel there was sufficient evidence to demand a recall due to incidents of fire. 27 deaths were attributed to Pinto fires in 1974 the NHTSA ruled that the Pinto had no recallable problem.
In 1978, Ford initiated a recall providing a plastic protective sheet to be dealer installed between the fuel tank and the rear differential bolts, another to deflect contact with the right-rear shock absorber, and a new fuel tank filler neck that extended deeper into the tank and was more resistant to breaking off in a rear-end

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