Business Ethics Case Study: The Ford Pinto Case

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Ford Pinto Paper #5403
In 1978, an attack came unto Ford from unhappy consumers. These consumers, or more telling, their next of kin, were unhappy with the safety offered by Ford’s subcompact model, the Pinto. The subcompact was a new addition to the American markets, but not new to markets. The markets overseas were run amok with much more favored subcompacts for years. The American market was just now, however, starting to lean away from the larger, more gas guzzling cars and going towards these small and fuel efficient cars. But perhaps lean isn’t the right word for it. The shift was looking to be more like a blitz with demand increasing at a tremendous rate. In order to be the first to have a significant cut of this pie, or at the very
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Why this unnamed man? To ask these is to ask why are things moral and to answer that it is best to turn to Winner’s theory on inherent politics of items. This case, like anything else in life, is not something so just because it would behoove someone, say someone writing a paper on the matter, to have it be so. Rather things are what they are and, back to the example, that laborious author is merely describing what it already exists as, instead of prescribing it that trait. The Ford Pinto is, at some level of reality other than physical, inherently political. There exists laws keeping the capitalistic hungering for more of firms like Ford in place and for very similar reasons such as these present. Where they left unbounded, there would be lower quality of life than there exists with them. And, seeing as an individual and as a species, humans hunger for a higher and higher quality of life, we have the …show more content…
There is an understanding between costumer and producer and as such the best course of action is that which benefits himself the best. As discussed previously, he is inclined to make a choice which would benefit him so he will likely choose that, but which of his choices is best is not the question posed in this paper. The question was was it moral to do as the engineers did and not include the piece and the answer is yes, it was not immoral and by definition is there for

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